Instagram started as a social networking website for posting pictures only. It was different from Facebook and hence received recognition quite soon due to its easy privacy setting and the option to not follow the one who follows you, unlike Facebook.
However, it has evolved into a huge social platform wherein you not only connect with celebrities, friends, and other acquaintances but can also run a business with ease. That’s the reason why most people resort to buying likes and followers on Instagram from several sites. Better engagement ensures that people like what you are doing and ultimately build your brand image.
In this article, we will discuss 10 powerful tips that you can follow to increase engagement on your Instagram account:
1. Focus on content creation
There is no dearth of content creators on Instagram. Every other day a new business or person emerges with their idea and tries to make it big on Instagram. Only by creating content that adds some value to users will you be distinguished from other brands on this platform.
New people often focus more on getting likes than they do on the content they are creating. If your content has meaning and resonates with people, it will automatically be liked by people.
2. Have an aesthetic profile
Things that we see stays in our minds for a longer time than what we read. Instagram is all about pictures, so you need to invest in creating a profile that is aesthetically pleasing and would make people come back to it time and again.
For creating a profile that is a visual treat for people, you should select a color theme and a style of posting that should be unique. Profiles that look good get more attention and engagement.
3. Create a brand value
If you are new to Instagram, it is difficult to start from scratch as there are already several brands leading on the platform. However, it’s never too late to begin if you do things the right way.
You can create brand value by focusing on what people need from you. You don’t have to oversell yourself, rather do things in a way that you would appreciate as a customer from other businesses. For example, if your business involves selling clothes, you can add a mini-blog wherein you share looks curated by the people who purchased your products. In addition to that, you can also share some of your styles.
4. Interact with people regularly
Upcoming brands need to focus on customer retention the most. One of the best ways to ensure that your customers are there to stay is by interacting with them regularly.
Regularly doesn’t mean every single day but there should be a frequency with which you interact with them so they feel heard and seen. Address their queries, take up their suggestions and incorporate them into your business and see how the engagement rakes up.
5. Use hashtags
You can’t deny the usefulness of hashtags on social networking sites. They can help in increasing your visibility across the platform. However, using hashtags doesn’t mean unnecessarily adding anything and everything in your caption.
The hashtags used by you should be trending in your industry. You can participate in different trends and use hashtags to be involved with things happening in the industry. Hashtags are one of the best ways to increase engagement as more people can see your post when they click on the hashtag used by you.
6. Involve people with your brand via Instagram stories
You shouldn’t post everything on your feed as those things are going to stay there forever unless you delete them. Posting everything takes away the appeal. However, giving people a little sneak peek never hurts.
You can do so with Instagram stories. If there is some work in progress going on, you can share about the same to keep your audience guessing about your next project. This leads to more interaction as people would be awaiting more details on the same.
7. Be consistent
Instagram is full of content creators and self-made brands. In addition to that, there are several well-established brands too, so the competition to survive is cutthroat. You need to be consistent with your efforts to remain in the game.
However, being consistent doesn’t mean you need to post hourly. Posting too much can be off-putting. Decide on that time to post when your audience is most active to ensure a higher rate of engagement.
8. Interaction creates engagement
Interacting with the audience is one of the best ways to shoot up your engagement rates. When you engage with people, they feel heard and seen and are more likely to engage with your content.
The theory here is simple. If you engage with them, they engage with you. It can be done via live video, responding to their comments, or hosting a question and answer session in your story.
9. Follow your competitors
They say keep your friend close and enemies closer. While we shouldn’t take the enemy in the literal sense here, but competitors are our enemy in the industry in a way. If you want to flourish well, it’s best to keep out an eye on what they are doing.
As a newcomer, this will also give you an idea about what people want and you can incorporate that into your business. This doesn’t mean you should copy what they do but merely be aware of what’s happening out there.
10. Use different posting modes of Instagram
Instagram allows its users to post via story, on feed, reels, and IGTV. You should experiment with a variety of content to get maximum engagement. As per some data, reels bring in more engagement than any other form of content as people prefer to see 15-30 sec video over reading something.
Instagram is a holy grail for new businesses. Without having an actual office or workplace, you can work from the comfort of your home and earn a living if you do things right. We hope these tips will help you in taking more followers on your Instagram feed and get you better engagement.