For many of us, simply being without our smartwatch isn’t an option. We can’t go back to the days without their multi-functional features that make everything from monitoring our physical health to receiving our personal messages easier.
The market doesn’t look like it’s slowing down either, with statistics showing that 492.1 million units of wearable technology were shipped globally in 2022. Smart wearables have undeniably impacted how we operate in our day-to-day lives, but it’s also opened new avenues in the fashion industry.
Designers now have the opportunity to develop innovative products that are as equally stylish as they are practical. From smart jewellery and clothing to fitness trackers, consumers can purchase wearable technology that is personalised to the individual wearer and makes a difference in their lives.
Smartwatches, particularly, have taken the market by storm. Major tech companies such as Apple and Samsung have taken full advantage of the smart revolution with their smartwatch products. Complete with cutting-edge features that enhance communication, users can now stay connected even when their hands are occupied.
To capture a broader market of luxury consumers, even prestigious brands such as Hublot have released a collection of smartwatches. These combine practical and stylish elements to create a line of smart technology that is both functional and fashionable.
Another successful subcategory of wearable devices is smart jewellery. These fashion-forward, advanced products are designed to fit seamlessly into your everyday life and collect all manner of fitness and health data. From rings and brooches to bracelets and wristbands, these devices have been meticulously manufactured to reach all areas of the fashion market.
Smart rings have been challenging smartwatch dominance in the industry, with organisations such as Oura filling a gap in the market with less intrusive and more aesthetically pleasing fitness rings. Capable of tracking sleep accuracy and heart rate variability, some smart rings have even been outperforming big names like Apple and Garmin.
Even more exciting, perhaps, is the new opportunities for sustainability within the fashion industry. Wearable technology has now evolved to offer products such as temperature-adaptive clothing and biomimicry that can reduce the amount of clothing produced, consumed, and wasted.
Combining sustainability, fashion, and wearable technology through the use of biodegradable fabrics and integrating energy tech helps lower the costs of manufacturing and carbon footprints. Many products utilise in-built energy cells or solar panels for self-power or to generate enough green energy to charge a mobile phone.
Spider silk and other synthetic variants are becoming increasingly popular amongst wearable technology brands. These are considered to be stronger than steel and reduce the need for petroleum-based products.