These days, the online world is a major source of sales for most types of businesses, and all owners and marketing managers should be leveraging their social media and other forms of online content to get ahead.
Generating new leads can be one of the toughest parts of making sales, but the Internet can make this easier in a few different ways. Here’s how you can use the world wide web to your advantage.
Use Sponsored Posts
First of all, you can make use of sponsored posts on your social media pages. Sponsored or promoted content will go out to a very specific audience – with intricate details selected by you.
You can determine how much you have to spend on this and get a wider reach based on how much money you pump into your promoted posts. You can even use a Facebook ad template to help you design the perfect post and get the most out of your money.
Create Clickable Content
Next, make sure that your content – sponsored or otherwise – is actionable. In the world of social media, this means your posts need to be clickable, taking your audience to where they can make an online purchase, sign up for email newsletters, or wherever else you want them to be.
You can add swipe-up links to Instagram stories, and tag your products with the shopping functions on both Instagram and Facebook.
Get Your Profile Sale-Ready
Your Instagram or Facebook business bio also needs to be functional and impactful. A business account with no information, no link, and no easy-access shopping is a waste of space online.
Include a link to your website in your bio where it can be easily accessed and allow your audience to ‘shop your feed’ via third-party apps and websites. If you have a physical store location, make sure to include a GPS location as well as operating hours.
Offer Incentives
A great tip is to incentivise your audience to stay up to date with your content or even to shop with you.
You can offer exclusive deals to users who sign up for email newsletters or set up a giveaway for those who have made a particular purchase. This will encourage users to not only stick around but to actively engage, make purchases and come back for more.
Watch Your Analytics
Finally, making use of analytics tools is important for your marketing strategy and can help propel you further than you imagined.
Facebook and Instagram analytics can give you a clear view of what types of posts work, and which don’t. They can help you identify what got clicks, and even what translated into an actual sale. You can even see trends in which times of day and days of the week your page saw the most engagement to help you plan your posts better.
Final Thoughts
Overall, making use of various functions and features of social media and the Internet overall can help boost your business’s success enormously. Focus on your sales strategy to generate new leads and let your accounts do the heavy lifting in 2022.
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