The internet has recently evolved into its next stage: Web 3.0. This latest installment seeks to fix the excesses of Web 2.0 by enabling streamlined interactions between users and websites. To successfully advertise your mobile game, you’ll need to place your focus on Web 3.0 concepts.
How to Successfully Market Your Mobile Game
While Web 3.0 marketing still utilizes Web 2.0 concepts, like email marketing and SEO, it favors security, visibility, and growth over uniformity.
Here’s how to use Web 3.0 to market your mobile game.
Offer a Personalized Experience
Web 3.0 marketing tactics heavily rely on the blockchain to share and store data. This is positive for the customer, as they can access their data from anywhere. They won’t have to log back into software or change their preferences on other devices as long as they’re using the blockchain.
Since customer data is synced in real-time, the blockchain allows for personalized experiences. That means your mobile gaming ads will always reach the intended target, whether they’re on their desktop or smartphone. Plus, personalized web pages and ads tend to convert better.
Develop Incentives for Users
In Web 2.0, mobile app developers may use gift cards or cash rewards to incentivize their viewers to look at an ad, review a product, or promote their game. In Web 3.0, you can ask your customers to purchase tokens or give them tokens to establish a one-to-one partnership.
Your customers are more likely to stay loyal if they’ve invested capital in your business or hold something of value connected to your company. Marketing for web3 and/or mobile games often includes exchanging real money for NFTs, which are used within the game to purchase assets.
Plenty of players have used Web 3.0 games to earn real-world money, which is a stark contrast to free-to-play (often play-to-win) games. You can learn more about these games on upptic.com.
Create an Optimized Website
A game development studio shouldn’t have a slow, difficult-to-navigate website. Not only does a lackluster website establish a bad first impression, but it also reflects poorly on your coding abilities. Your website should serve as a sneak peek for what’s offered in your mobile game.
User experience is essential for marketing, especially when it comes to SEO. Google ranks websites based on their technical SEO just as much as it does with its on and off-page SEO. Without a solid technical strategy, Google will refuse to crawl your site on their search engine.
Make Valuable Content
Content marketing will likely stay relevant well past Web 3.0. However, web content may favor video in the future, as consumers often listen to videos or podcasts while they’re performing other tasks. Either way, consistent content will bring new users to your site and social platforms.
Valuable content can position you as an industry leader, which builds trust. Quality content can also build brand awareness, cultivate a loyal fanbase, and limit the amount you spend on paid advertisements. Just make sure your content includes topics your customers are interested in.
Concentrate on Security and Trust
The mobile app market is rife with fraud. Some developers will create ads with mismatched visuals or scandalous content that isn’t available in the app. Other companies will use their apps to steal data and sell it. Unfortunately, there’s little that can be done without the blockchain.
Customers want to support companies that don’t undermine their trust. They want you to be transparent with how you use their data, why you need it, and how long you’ll keep it.
The blockchain is a marketing powerhouse because it keeps data safe but doesn’t undermine your ability to utilize the data for personalization. By combining trustworthy advertising and your highly secured platform in your marketing, you’ll become a trusted developer in your niche.
Improve Your Mobile Game ASO
ASO, or app search optimization, is as important as search engine optimization. A significant amount of traffic comes from organic search results populated directly from app stores. If your game doesn’t look interesting, your app store ranking and customer acquisition will suffer.
Before placing your app on the marketplace, optimize your game’s search keywords, title, and description. Hire a graphic artist to create stunning app icons and screenshots. Finally, find a few people to test your game, so you’ll have plenty of positive reviews before launch day.
Cross-Promote Your Game
Whether you’re utilizing Web 1.0, 2.0, or 3.0 techniques, cross-promotion is still considered one of the most valuable mobile marketing strategies. Cross-promotion is a free way to get your mobile game advertisement in another mobile game, usually as a play or reward-type ad.
Play ads are so successful because they’re interactive. They allow new users to play your game before downloading it. On the other hand, reward ads incentivize players to watch until the end, as they’ll get an in-game reward for their time. Both can be used together to market your game.