The world of eBay selling is a highly competitive one, and so it pays to regularly revise your strategies so that you can stay ahead of the curve and keep rivals on the back foot.
To that end, let’s go over a few ways to become a dominant force in your particular niche on this auction site over the coming months.
Don’t overlook the impact of fees
eBay sellers often have to cope with razor-thin margins, which means you cannot afford to ignore the impact that fees have on how much money you make.
This might not matter much if you are solely focused on reselling items, but if you are actively offering items you are making or restoring yourself, then fees are especially relevant as they determine the value of your time.
Thankfully with the help of a calculator for eBay sellers, you can quickly tot up potential costs, and potentially cut items from your store if they are not pulling their weight.
Consider keyword choice carefully
Keywords are at the core of how high your listings rank on eBay’s organic search results pages, and so there are some optimal approaches that are worth pursuing if you want to outdo competitors selling very similar items to your target demographic.
Specificity is the real hook here; don’t try to chase vague or broad keywords just because they are more frequently searched for. Instead, select terms that precisely describe what you are selling, rather than being unhelpfully generic. Your efforts will be rewarded by the search algorithms.
If in doubt, see what keyword tactics the most successful listings in your niche are using. You shouldn’t copy them outright, obviously, but it should give you an idea of how to compose your own unique listing titles and descriptions.
Improve customer service quality
The more successfully you satisfy your customers, the better your rating on eBay will be, and this will snowball with more orders and interest in your items over time.
There are a few ways to go about this, and responsiveness and speed tend to make the biggest difference to how well a customer thinks you did.
Rather than leaving people hanging after asking a question or delaying the shipping of an item because you are feeling lazy, aim to reply speedily and send out orders on the same day wherever possible.
As and when you do receive complaints or criticisms from customers, do what you can to ameliorate the situation, as repairing relationships is just as important as forging them in the first place.
Overhaul your images
Having good product images can be the difference between looking like a half-hearted amateur and a professional eBay seller. So you can’t afford to choose second-rate snaps of the items you list, because people will be put off on principle.
Products with professional-looking photos will not only sell faster but will be able to attain a higher price. You can get good results using a smartphone if you are savvy, but using a dedicated digital camera is better if you are serious about selling on eBay.
Listen to feedback
Finally, you can find weak points in your eBay strategies if you are willing to accept the input of customers and see what problems are most consistently mentioned when your services are used.
It is no use burying your head in the sand or blaming customers themselves for any poor experiences. Being responsive is not just about placating people who have had a bad time buying from you, but making changes to ensure this doesn’t happen again.