Hoist Liftruck gives BOSS Magazine an exclusive look into the company’s operations.
In 1980, Marty Flaska started Forklift Exchange from his house in the western suburbs of Chicago, specializing in buying, selling, and renting material handling equipment. It is from these humble beginnings that Hoist Liftruck was founded.
The company grew quickly in the ’80s, becoming the preferred vendor for high-capacity cushion-tire forklifts for the automotive, steel, and aluminum industries. Hoist Liftruck further solidified its position as a top U.S. material handling equipment manufacturer through acquisitions of Silent Hoist and Crane and later Elwell-Parker and Autolift.
Although the company is has become a leader in the industry, Jentry Prine, Director of Marketing, shared that Hoist Liftruck is committed to its roots.
“Unlike some of the big names in the industry, Hoist Liftruck is a small family-owned business. Many employees have been with Marty since the inception of Hoist and have brought their own relatives into the fold. Everyone knows one another in both the office and manufacturing facilities, creating a welcoming, friendly environment that people want to be a part of.
“We strive to create a workplace that is not only efficient, but also accessible. Our customers can interact directly with members of all of the various departments and this interaction is often not limited to work hours or work days. Our customers are part of the extended Hoist family and are our first priority.”
Customer service doesn’t end when a truck is purchased, either. With an ingrained culture of accessibility, customers can always reach a Hoist employee, whether it be sales, service, or engineering. Most customers are on a first name basis with many of the staff and even have their personal cell phone numbers.
“Hoist listens to both our existing customer’s feedback, as well as feedback from prospective customers, and maintains these relationships through ongoing dialogue with our staff,” said Prine. “Our ability to identify and quickly engineer solutions to any operational/procedural problems they may be experiencing sets us apart from many of our competitors. Being a small business, our agility is one of our biggest strengths.”
Big Trucks Forged in America
The BIG TRUCK experts, Hoist Liftruck is a U.S. manufacturer of high-capacity liftrucks ranging from 7 to 57 tons. From heavy-duty cushion tire and pneumatic forklifts to container handlers and reach stackers, all of our liftrucks are 100% made in the USA.
Each liftruck is engineered and manufactured to maximize its durability, productivity and serviceability needed for the most demanding applications. This ingenuity also allows Hoist Liftruck to have industry-best lead times of 8-12 weeks for most equipment. With our U.S. roots dating back more than 95 years, Hoist Liftruck has extensive knowledge in high-capacity material handling equipment. We continue to embody the red, white and blue collar spirit with BIG TRUCKS forged in America.
Hoist Liftruck’s corporate headquarters and manufacturing facilities are centrally located in America’s heartland, close to Chicago Midway International Airport, major highways, rail lines, as well as all our vendors.
Each of our liftrucks are100% made in the USA thanks to our vertically integrated factory and partnership with domestic vendors. More than 75% of the material on each of our liftrucks is manufactured in-house, including chassis, steer axles and masts, with the remaining sourced from reputable U.S. vendors such as Cummins and Dana.
Our dedicated team of professionals strive to provide comprehensive customer service from initial contact to service and parts support in the field. Most Hoist Liftruck dealer locations stock a majority of commonly used parts that are ready for immediate pick up or delivery. Custom parts and components that are not readily available can be machined and delivered from our factory in less than two weeks.
6499 West 65th Street
Bedford Park, Illinois 60638
Website - www.hoistlift.com