Customer expectations are shifting towards customized experiences as technology improves. They also want eCommerce to keep up with advances in digital technology by providing fast web speeds and performance.
Headless commerce is gaining traction because of its increased customizability, speed, size, and control. And, most of all, going headless doesn’t necessitate re-platforming. However, it would help if you first decided whether a headless approach to eCommerce would help improve your company’s bottom line.
What is Headless Commerce?
A headless commerce system is a way for businesses to keep up with the expectations of today’s digital customer experiences. It decouples the front-end experiences from your back-end infrastructure, allowing your company to publish content on any platform.
A headless commerce architecture connects the presentation layer with back-end services via an API. It connects your online store to social media, in-store experiences, and mobile devices. The head, which is what the visitors see, is the storefront, APIs are the neck, while the body consists of the product catalog, cart, and payment processor, among others.
Two Aspects of a Headless Commerce Strategy to Examine
Here are two points to consider when adopting the headless commerce strategy to establish which integrations make the most sense for your organization while positively impacting your financial bottom line.
- Front-end Development Resources
Since the headless commerce systems don’t include a front-end, you’ll need to hire developers to create one. You’ll require IT and development assistance to ensure that your APIs communicate effectively with your back-end system. But after setting up the platform, your marketing staff will be able to modify your website without requiring assistance from the development team.
- Separation of Marketing and Information Technology Departments
The front-end and back-end are separated in a headless eCommerce platform, unlike a standard eCommerce platform. Marketing teams may publish content between channels without relying on IT resources because content and code are separated. A single modification to your content management system may affect your website, mobile apps, and other digital properties.
Benefits of Headless Commerce
Headless systems are decoupled; therefore, you can experiment without worrying about your website slowing down. Marketers may undertake ongoing back-end studies to achieve the highest level of user customization while avoiding interrupting shoppers using the front-end search feature.
Due to this integration, businesses can expect a powerful and engaging eCommerce site. It includes tailoring content depending on demographics (gender, geo-location, age, and so on), as well as educating and inspiring customers while they’re on the site through product displaying blogs or vlogs and photos.
- Customer Experience
With the headless commerce engine, you won’t have to re-platform the content management system. Connect your company’s tools and strategy to create a seamless retail experience to save time, money, and development resources.
The headless commerce solution can also power an omnichannel eCommerce customer experience. It will assist you in providing better commerce experiences. You can disseminate product details through new channels without modifying your back-end processes.
- Speed and Efficiency
Headless decouples copy and code, enabling marketing and development groups to collaborate while working on both front-end and back-end code, significantly reducing the time to market.
A decoupled architecture enables you to make rapid changes to the front end without disrupting the back end and vice versa. Because of the architecture’s openness, new functionality and interconnections can be implemented in considerably less time. For instance, instead of rebooting your entire system, you can make a short update to customer-view information.
The display layer communicates with the application layer via APIs because these are separate systems. Using this method, you can create a data cache layer positioned between the presentation and application layers.
The cache layer can cache all catalogs or static content requests. Compared to a full-stack application, the data loading speed will be substantially faster, and the system can support much more traffic.
Headless e-commerce enables endless flexibility and customization by separating the front-end and back-end, requiring only a front-end developer to make any changes you desire. With a decoupled design, changes as significant as creating a custom transaction flow and as minor as adding an extra field to a client account are simple.
Suppose your marketing department wants to roll out a promotional campaign without relying on developers or requiring a complete system overhaul. Headless e-commerce will make it easy to accomplish this.
Furthermore, without relying on the IT staff for support, the marketing team can conduct any promotional campaigns at any time and change content/banners for these campaigns on its own.
The future of e-commerce is headless since a business can easily adjust and integrate into any system with headless commerce, allowing it to provide a better experience to its clients. It will also result in the overall growth of the company’s bottom line, resulting in a win-win situation.