Innovations and Improvements Set Up Aged Care Provider for Strong Future
Australia’s population is aging. Soon, aged care services will be driving the healthcare industry. And as the ACT’s largest provider to the aging population, Goodwin Aged Care Services is upgrading facilities and incorporating new innovations now to be ready for the increase in business and a complex new clientelle.
Goodwin provides its high-quality aged care services and accommodations across the ACT through experience-driven developments in independent living villages, reliable in-home community care, and pioneering residential aged care facilities.
The independent, not-for-profit organisation was founded in 1954 by the National Council of Women, which proposed a housing settlement for the elderly in the region. Now the organisation manages 449 independent living units and 360 aged care places across four sites in the ACT with assets of over $350 million.
VENTURE Magazine had the opportunity to speak with Liesel Wett, Chair of the Board of Directors, and Sue Levy, CEO, about how Goodwin is approaching the future from a facility, employment, and technological standpoint.
Major Milestones
Before a conversation about the future could begin however, a celebration of the past and present had to take place. Goodwin recognised its 60th anniversary in 2014—no small feat for any organisation.
“I think our longevity and success can be attributed to our strong and established brand. The Goodwin brand is all about doing something to be proud of, bringing talented people together and creating something that’s going to make a real difference to older people’s lives,” said Levy. “These last 60 years have provided the foundation for future work and growth.”
“We’re part of an iconic brand,” shared Wett. “I think our founders would be proud of the work we’ve accomplished. I’m proud of our standing in the community: how we give back and are a part of life in Canberra.”
The corporate knowledge the organisation has gathered since its inception will allow it to serve the growing number of aged people. Levy knows Goodwin is a part of one of the fastest growing industries in Australia, and that a key for success for the next 60 years will be flexibility, as well as understanding that technology will be central to most—if not all—changes and advancements in the future.
“Innovations in technology are already assisting care functions, taking strain off workers, easing record keeping for a mobile workforce, and helping make smarter homes that include 24/7 monitoring or emergency service in various forms,” she said. “It also helps seniors stay connected.”
Employer of Choice
Flexibility is key in other areas of the organisation, particularly employee retention. To maintain the quality of services, Goodwin attracts and retains staff that is passionate about providing this quality on a daily basis.
Long hours and an emotionally tough work environment might be seen as deterrents to working in aged care, so Levy and Wett understand the importance of employees balancing their work lives with home lives.
“We offer flexibility arrangements to our employees. Working mums can bring their kids in to have breakfast and then take them to school and come back to work. For our employees, it’s about making sure their home life is taken care of so they can be productive and enjoy the job they do here,” shared Levy.
A great company culture across all locations, a competitive hourly rate, as well as a concerted effort to promote workers from within have made Goodwin an employer of choice in the region, a title the leaders don’t take lightly.
“Our employees are just as important as our customers. Our open-door policy allows us to see the job from their perspective, meaning we can have a renewed appreciation for what our employees do, both for the organisation and our customers,” said Levy.
Goodwin is dedicated to providing Australians with high quality aged care services and accommodation across the ACT through experience-driven developments in independent living villages, reliable in-home community care, and pioneering enhance residential aged care facility standards.
Goodwin is a community-based, not for profit organisation founded in 1954 when a group of Canberra citizens met to “launch a scheme for a housing settlement for aged people in Canberra”. Now the organisation manages 449 independent living units and 360 aged care places across three sites in the ACT with assets of over $350 million dollars.
Goodwin is governed by a skills based Board of Directors and managed by a senior executive team and general managers with qualifications and experience in business, health and aged care, construction, project management and government. Staff are committed to Goodwin’s mission, values and vision and are dedicated to the continual improvement of aged care practices across Australia.
Corporate Office
22 Marshall Street Farrer, ACT 2607
T (02) 6175 5100
F (02) 6175 5170
Email – info@goodwin.org.au
Website – www.goodwin.org.au