Being able to stand out from the competition is a must for any business. It’s not only about branding – you can also customize communication channels to connect with your audience on a deeper level. While many online businesses launch custom chatbots with unique personalities, you can also get a custom phone number with catchy digits or even words.
This way, when you reach out to your clients via phone, you will be instantly recognized. Also, it’ll be easier for your audience to memorize your number. As a result, it’ll be more likely to call you in the future.
What Is a Custom Phone Number?
A custom phone number (or vanity phone number) is comprised of a set of certain words or digits rather than random digits. You can choose your custom phone number from providers like MightyCall.
There are a few types of custom numbers, but for now, we’ll focus on toll-free and local phone numbers.
A toll-free number is a type of phone number that allows customers to make calls free of charge. A business owner can register this number without providing the office’s local address. Toll-free numbers start with the following prefixes:
Toll-free numbers are the best fit for companies that have an online business without a physical location. So, clients can call at any time they want without worrying about being charged.
Another benefit of using toll-free numbers is the possibility to contact customers by text messages.
Local telephone numbers are the best way of getting recognized as a small company located in one specific area (city). This type has particular dialing codes depending on the area. For example, numbers in one region numbers will start with (906), but other numbers will have the prefix (900) despite both being fairly close.
For companies that have offices in different regions, there is the option of saving the body of the number. This means only changing the prefix depending on a location.
The Advantages of Custom Phone Numbers for Business
Companies often opt for custom phone numbers for reasons, such as:
It Improves Business Reputation
Finding an easy way for your customers to reach you demonstrates concern for satisfying customer needs. In other words, such businesses show that they care about providing outstanding service. Paying attention to details always matters.
It Increases Conversion Rates
The easier it is for a customer to reach you, the higher the chance is they will actually call. A custom phone number is an effective solution to simplify how you can be contacted. After all, people will be able to remember your phone number easier.
It Improves Customer Service
Customer service can become your competitive advantage in the current business environment, regardless of the niche. And if your customers can easily call you and express their concerns, then you’ll know what issues need to be fixed and address them in a timely manner.
How to Get a Custom Phone Number
There are several steps for successfully getting a custom phone number:
1. Prepare and Brainstorm
First, you should analyze the scope of your business and your needs. Think how many locations you have and, consequently, how many phone numbers are necessary. Then you should come up with the exact custom phone number you’d like to acquire. Here are some options:
A Number With Words
Your phone number may consist of a prefix and certain words that characterize your business. For example, the phone number 800-DENTIST is easy to remember because this number has a simple association with the provided service. You can experiment with the words to find a perfect match. There is one implicit rule: a vanity phone number must have between 7 and 10, which is an optimal length.
A Number With Easy-to-Memorize Digits
You can experiment with digits as you like. You can choose a number with:
- Consecutive digits like 1-2-3-4
- Repeating digits like 5-5-5-5
When trying out different number templates, it’s best to avoid a typical set of digits like 12345678 because they are likely to be unavailable. Try to find what characterizes your business best and incorporate the idea when coming up with a custom phone number. You can also try using a vanity number generator for some ideas.
2. Choose a Provider
When choosing a provider, pay specific attention to the terms and conditions. It isn’t limited to the service plan only. Learn about additional features you will get, what kind of customer support you will be provided, etc. If you have any questions or need help, it’s important to have a quick line of communication with the provider.
3. Purchase a Selected Phone Number
The final step is buying a selected number. At MightyCall, the process involves registering in the management console and choosing the required plan. Once you are done with all the steps, you can enjoy your new custom phone number.
A custom phone number is a great chance for a business to get closer to its audience and improve customer service. When choosing your vanity number, try to add a unique touch that matches your branding. If you want your number to be easy to remember, you can either opt for a set of digits with a rhythmic pattern or incorporate a word that describes your company.