Video testimonials from customers can boost credibility and generate interest
When you use customer video testimonials on your website, you give your business’s credibility a boost. You also generate more interest in your site, which in turn leads to more business. Potential customers are much more likely to believe one of their peers rather than you.
Furthermore, a written customer testimonial on your website may not be trusted by site visitors as much as a video, because by seeing someone talk in person about a product or service, you get a much greater feel for how genuinely excited he or she is about the product. So, customer video testimonials can provide your business with credibility and improve conversions. But there are plenty of other reasons why you should use customer video testimonials on your website
Video Provides a High Retention Rate
Time and time again, studies show that video has a higher retention rate than text content. There are several reasons why people engage with video content more. One reason is the emotional connection that viewers feel when watching and hearing someone speak. That emotional bond is simply not felt as much when people read text content. When a video uses things like interesting visuals to help people remember information, the customer video testimonial format becomes an even more persuasive marketing technique.
People Ask for Customer Video Testimonials
There is a demand for customer video testimonials for the simple reason that people prefer video over text. Indeed, one study showed four times as many customers prefer watching a video than reading about the same content. That does not only mean more people will watch a customer testimonial video than read text content. It also means you will get more people clicking through when they see the word “video” in an email subject line. Therefore, customer conversions are much higher when you use the video format. So, creating customer video reviews should be at the forefront of your online marketing strategies.
People Share Videos More Than Other Content
People share videos more than they do text content. Just think about the content that your friends and colleagues pass on to you. You most likely receive video shares more than any other type of content, and you probably share videos with others more too. So, by using customer video testimonials, you can reach a significantly higher number of potential customers via sharing. If you want your content to gain social traction, making video testimonials is the way to go.
Videos Trigger Emotions
While customers may like to think they make purchases based on rational decisions, the truth is emotion plays a primary role in decision making. To evoke an emotional response in potential customers, nothing works better than video. In comparison, text is sterile. Even the best writers cannot compete with the emotional level of customer testimonials in video format. When someone watches a customer talking about a product or service in which the customer honestly displays emotions like thanks and happiness, viewers will also feel those emotions; much more so than with text-based content. And the more people emotionally connect, the more likely they are to convert into customers.
Customers Trust Video Testimonials More
When people watch customers going through real human emotions, they trust the product review much more than they would by reading text-based testimonials. But to ensure viewers have that level of trust, it is pivotal you encourage a relaxed atmosphere when filming. The customer recording his or her testimonial needs to speak naturally and not look as though they are reading from a script. The more natural and honest the customer in the video is, the more he or she will be trusted by viewers, and the more conversions you will gain.