When planning to create a marketing video, you must surround yourself with a team of diverse talents, from scriptwriters, storyboard artists, camera experts, editors, animators, and VFX experts. The latter half of video production, namely editing, and post-production, is crucial for any marketing video. They can distinguish between an inferior video and a captivating and effective one.
Indeed, handling all these tasks can be challenging. It’s why brands and organizations hire the services of video production agencies. A company that works with video production in Phoenix will help you create engaging and informative videos. It will save you time, resources and guarantee peace of mind knowing your project is in the hands of experienced professionals.
They can boost video and audio quality
A talented editor can improve the quality of just about any footage, including shaky ones. They can stabilize videos, filter out unwanted noise, crop out unwanted parts, and zoom in on certain elements to improve composition, colors, and contrast.
Other editing tasks include adding effects and transitions to improve visual flair, adding texts and titles, adjusting volume, balance, and audio EQ, or adding echo, reverb, or other effects. Editing can improve the quality of a video, making it sound and look great to viewers.
They can make videos more engaging
As mentioned, editors can also add transitions and effects to videos to improve interest and visual flair. They can use many different types of transitions, including zooming in a clip and out to reveal another, fading one clip and another in, dissolving (blending clips together), wiping out one clip and adding another, etc.
On the other hand, effects include sharpening, blurring, colorizing, or adding saturation, hue, or brightness. They can also input sound effects to help emphasize your message.
They can increase the persuasiveness of videos
A talented editor can also highlight specific points of your video to enhance the call to action. It can help compel viewers to take action after watching. Research shows that 3 in four consumers are likely to purchase being influenced by video marketing content.
They can make videos more consistent with your brand
It’s hard to tell if a video project adheres to your brand during storyboarding and shooting. However, editors can use fonts, color palettes, and other branding elements during the editing and post-production to improve the feel and get it closer to your overall brand. It’s good for showing brand cohesiveness and a professional image.
Here’s a look at some tips for effective video editing:
- Have a clear plan. Before editing, figure out what you want your video to achieve. You will be more focused if you work with your key message in mind.
- Use different angles and shots. Vary your shots and angles to tell a visually dynamic and exciting video.
- Add sound effects and music. Music and sound effects help set the mood and keep videos engaging but use them sparingly to avoid destructing your audience
- Tell a story. Use cinematography elements such as frames, angles, camera movement, and lighting to tell a visual story. A talented camera person understands how to use these elements to create an immersive video. On the other hand, armature camera people simply point and shoot without incorporating any of these elements. Avoid inexperienced cameramen and women.
- Have a clear and short call to action. Don’t end without telling your viewers what you want them to do, be it signing up for newsletters, visiting your website, or purchasing. Nudge them along without appearing too salesy or pushy.
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