As eCommerce businesses grow, it’s more important than ever to ensure customer privacy. This article will discuss the three tools that can help leaders manage and control their customers’ information. These tools will help keep businesses compliant with various laws and give their customers peace of mind.
So, why do customers want data privacy in the digital age?
Customers Want Data Privacy
Businesses place great value on the data that they collect about their customers. They can perform targeted advertising through the data, analyze trends, predict sales, and improve their products to drive sales.
However, customers see it differently. For most of them, data collection is an invasion of privacy, unless they feel in control of it. In addition, some businesses misuse the data, such as selling to other companies. Trust is lost when a business does not properly handle customers’ data privacy, which also impacts other companies that manage data privacy ethically.
Collected data about customers contains a wealth of personal information such as:
- Phone Number
- Browsing Activity
- Zip Code
- E-mail Address
- Purchase Activity
- Real-time Location
- Home Address
- Affinity and Interests
If one is managing an eCommerce business, they probably also get privacy requests from time to time (such as requests to delete or get a copy of, the personal information as listed above). Here is why leaders should care about customers’ data privacy.
Why Should Leaders Care?
Simply put, it is the law. Some information about customers is not meant for the public to consume. Many countries have privacy laws governing customers’ personal data handling, transferring, and storing.
Here are some examples of privacy regulations:
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA)
- California Privacy Rights Act (CPRA)
- Personal Information Protection and Electronic Document Act (PIPEDA)
Controlling data across borders is a growing concern, and companies’ reputation is put on the line if they do not comply with privacy laws. In addition, eCommerce companies can lose out on potential partners and business opportunities by not complying with consumer data privacy.
A solid data privacy foundation will help companies maintain their eCommerce business reputation and increase customer satisfaction.
But an excellent data privacy experience may also contribute greatly to one’s brand trust. And in the eCommerce industry, it is crucial to gain visitors’ trust as early as possible.
3 Tools to Ensure Data Privacy for eCommerce
Here are several tools eCommerce leaders can use to gain customers’ trust while making it easier to manage and comply with evolving privacy laws worldwide.
Mine PrivacyOps is in the tech stack of some of the most successful eCommerce businesses, including AFTCO, OluKai, Taylor Stitch, Splendid Spoon, Fender, Fair Harbor, and more. Mine PrivacyOps can streamline and automate the entire privacy requests process and fulfill them fast, without human error. Not only that, but Mine PrivacyOps also has a Data Protection Officer (DPO) advisor that helps leaders keep updated on the ever-changing privacy landscape.
A built-in system, featuring data mapping (to discover the store’s data inventory), no-code API integrations, and easy-to-view reports, ensures an eCommerce business complies with data privacy laws. It also focuses on improving transparency and minimizing legal risk through consent management to boost customers’ trust.
UserCentrics is the leading consent management platform that obtains consent to ensure an eCommerce business complies with privacy laws. In addition, it enables transparency for the use of browser cookies and any tracking technologies on the apps. UserCentrics allows for fantastic customization to fit store brand colors and styles precisely.
This privacy tool features free data privacy audits to determine compliance risk levels using first-party and third-party cookies and party requests to collect and share data. It also allows users to opt-in by providing consent before viewing a third-party video or images to protect their data.
By having Mine PrivacyOps and UserCentrics work together on one’s store, owners may receive and fulfill “Do Not Sell” requests (which are mandatory to receive and fulfill according to California law), with a ground-breaking behind-the-scenes solution that won’t put a burden on the customers. Combining these tools is currently the only solution in the world that provides such a great experience for customers while complying with the law.
Panorays provides a rapid, automated, and accurate view of third-party risks. It combines dynamic security questionnaires with non-intrusive external attack surface assessments and the context of business relationships to manage third-party security risks.
This privacy tool helps identify and test third parties to ensure they comply with privacy laws. When a supplier responds to the questionnaire, Panorays will automatically grade and identify any missing privacy policies that may cause compliance issues and immediately notify business owners and suppliers.
And the best thing of all? Mine PrivacyOps offers a bundle where business owners can enjoy UserCentrics and Panorays directly on Mine’s platform. This way, one can have a simple unified solution that includes everything to ensure customer privacy for one’s eCommerce business. By working with these 3 tools, owners can know they are well ahead of the competition and boost their brand trust.
Tips for Choosing the Best Privacy Tool
A privacy tool right for an eCommerce business is essential to growing it into a thriving platform. At the same time, customers’ data privacy needs to stay protected. Here are tips on how to choose the best privacy tool:
Tip 1: No-Code API Integration
A privacy tool with no-code API integrations will allow business owners to connect with data sources and control their customers’ data without technical expertise.
Tip 2: Emphasis on Automation
Data privacy rights management aims to help eCommerce businesses comply without adding any operational overhead. A privacy tool should be able to change, delete or keep customers’ data anonymous automatically, from all of the data inventory. At the same time, it should be able to make the reports easier to view than create additional workflows for the team. This way, one can demonstrate compliance and get ready for the next audit.
Tip 3: Data Security
The best privacy tool will always put the security of customers’ data first when doing business with any eCommerce company. Today, most consumers buy from online stores they know will provide a proper data privacy experience if they request anything (like deletion or copy of their data). In addition, a privacy tool can make it easier for businesses to share security measures and privacy processes with customers through consent management and managing their data onto a single platform.
As consumer privacy laws become more complex over time, choosing the best privacy tools is more important than ever to reduce legal risks, stay in compliance, and boost customer confidence when doing business with eCommerce companies. Every leader will want a completely automated and easy solution to manage long before they get a data audit or requests.
Mine PrivacyOps is a complete solution that automates privacy needs by providing the tools a leader needs to grow a successful eCommerce business that complies with the laws. Try it out to see how easy it is to start with Mine PrivacyOps today.
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