During the current technological times, companies are fast to dismiss the benefits of promotional items. Many people often consider it a poor and expensive-for-nothing marketing strategy, which has now become less meaningful.
However, as much as companies want to use internet-only, and great focus on social media marketing strategies, they might risk losing their customers’ loyalty. To some extent, promotional products enable businesses to keep a close relationship with customers, attract new customers, increase brand loyalty, motivate workers, and act as a consistent reminder.
According to the BPMA study, it was illustrated that more than half of the study participants had their impressions improved after receiving a promotional product. In fact, the majority of the participants who received promotional products said they would do repeat business. Most of them were able to remember where the transaction took place, the company name, and the product.
This shows that promotional products dictate how and who customers are likely to choose for business.
What we do not know is the kind of products that are likely to promote your company, and when to issue them out. Most companies give out pens, mugs, USB drives, and pamphlets describing their company at networking events, seminars, or conferences.
Promotional products are not always effective. There are times when they just become irrelevant. It is especially confusing and irrelevant for companies specializing in technology products. However, with customers’ priorities in mind, and a clear description of your goals, customization of your products can enhance your advertising efforts.
If you want to enhance your marketing strategies, there are things to keep in mind when making promotional items for your customers.
Choosing the best online custom product retailer
You need an online retailer that can help you create customized products effective in driving your sales to the top. There are varieties of online retailers including Customlnk, Zazzle, CafePress, and many more, which can enable you to choose a product and customize it with details such as logo, name, text, and images. These sites will let you create your account to customize products, save them, and access them later. Each website has it’s on log-in account creation procedure.
Use a product from the retailer’s product inventory as the base for your promotional product
Another way to go about this is by choosing a product from the retailer’s product inventory and using it as the base for marketing your product. But you have to be keen when searching for a company to customize your products. Ensure that you choose a product that suits your business goals, motto, and customer priorities. Some of the most popular items you can choose from include calendars, pens, glassware, clothes, bags, etc.
It is advisable to use inexpensive promotional products including pens, magnets, buttons, etc, as giveaways to untargeted consumers who you think might easily purchase.
Use product details e.g color, material, and size
Products come in different colors, materials, and sizes. It’s important to illustrate this to the customers, so they can find it easy when choosing products to buy. This ensures that they get a product they exactly want and it saves time. If, for instance, you want to choose “mug”, you will get alternatives such as ceramic, glass, and plastic mugs in varieties of sizes.
As simple as it is, it goes a long way in increasing the number of customers loyal to your brand.
Upload your company logo onto your product using the site’s design tool
The company logo is the face of your company, and both targeted and untargeted customers will love a product that bears the face of the company.
Using the design tool on the selected website, you can upload your company logo onto the selected item. The design tool will allow you to position the image to your preference. Using your mouse, click on the logo, move it around to position it where you want.
Use the text option to add the company name under the logo
Often, people want to buy items from companies whose names they know. So, adding your name to the product would be a wise move that would delight targeted/non-targeted buyers.
Still, at the website’s design tool, add your name under the logo using the text option. Ensure that you choose a color that would suit your logo. A bold font would ensure that your company name on your promotional item is visible to the customers. The company slogan should appear under the company name but in italic font. Your contact details such as phone number, email address, website, should be added underneath in a smaller font size.
Use the Website Design tools to view the image from limitless angles
The website’s design tools allow you to view the image from different angles. This is to ensure that your image is positioned where you prefer. Your logo and text should appear professional and merged to the center. Once you finish, save the custom promotional product for later use.
Buy a copy of the custom promotional item to check its quality.
Super quality custom promotional products are an effective marketing strategy. Therefore, you should ensure great quality for your custom promotional product before offering them as giveaways.
So, buying a copy to check for quality would be absolutely necessary. Once you acquire the promotional item, review it to check whether the colors are visible and the same as those of your logo. Check the printing quality to ensure the item is visible, and also make sure the logo and company info is aligned to the center. If washable, wash the item to ensure it doesn’t fade. Log into your account to make the necessary changes by editing your product.
If you are satisfied with the quality and design of the item, order the number of promotional items that you require.
By Abby Drexler, BOSS contributor