The COVID-19 pandemic has increased internet penetration. Many businesses have shifted to online conferences, meetings, and events to adjust to the changing times. As the pandemic eases, this trend isn’t slowing because of the many benefits – accommodating a global audience, increased convenience, and decreased costs – that virtual events offer.
Product launches, in particular, can be greatly enhanced by going virtual. If you’re on the fence about hosting a virtual product launch, here are 11 reasons you should consider hosting one.
A Wider and More Engaged Global Audience
You can reach a much wider audience with your product launch when you’re not constrained by geographic location. Since people can attend virtually from the comfort of their homes or offices, they’re more likely to be fully engaged in the event.
Virtual product launches are much more convenient than in-person events – for you and your attendees. There’s no need to worry about travel arrangements or accommodation bookings. Plus, people can easily fit attending a virtual launch into their schedules since they don’t have to take time out of their day to commute.
You don’t have to worry about renting a venue or providing food and drinks for your guests. Furthermore, there’s no need to pay for travel and accommodation expenses for your speakers or team.
Attendees can ask questions and provide feedback in real-time through the event’s chat function. As everyone is logged into the same platform, connecting with other attendees and continuing the conversation after the event is easy.
Hosting a virtual product launch makes your event more accessible to people with disabilities or those unable to travel. They can attend the event from anywhere, as long as they have an Internet connection.
You can gather data more effectively from virtual product launches than in-person events. For instance, you can track how long people stay logged into the event and what parts of the launch they’re most interested in. This information can be extremely valuable for planning future product launches.
More Engaging Content
When done right, virtual product launches can be much more engaging than in-person events. With interactive content, such as polls and quizzes, you can keep your audience’s attention throughout the event.
Virtual product launches offer greater flexibility when it comes to content. If you want to make last-minute changes or add extra information, it’s much easier to do so with a virtual event. You can also pre-record your launch if you’re not comfortable speaking live.
Increased Opportunities for Partnerships
By partnering with other businesses, you can reach an entirely new audience with your virtual product launch. For example, you could partner with a complementary business to promote each other’s products during the event.
Virtual product launches generate less waste and use fewer resources, which is good for both the environment and your bottom line. If you are interested in a low-cost virtual event for your business, Advertas’ virtual event management services can take your virtual events to the next level.
Test the Waters
You can use a virtual event to introduce your product and keep the main offerings for a physical event. This is a great way to see how your product or service is received without a large investment.
If you’re considering hosting a product launch, virtual events offer many advantages that you should consider. From increased convenience to lower costs, virtual product launches can provide many benefits over their in-person counterparts. Keep these reasons in mind when planning your next product launch.