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How Hollywood is Marketing to Gen Z, and Why Your Company Should Follow Its Lead
2 hours ago

How Hollywood is Marketing to Gen Z, and Why Your Company Should Follow Its Lead

Gen Z is a big market waiting to be tapped by the right marketing strategies.

If you are now just finally learning how to market and talk to millennials, you …
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The Future of Vetrepreneurship: A Closer Look at Veteran Businesses
4 days ago

The Future of Vetrepreneurship: A Closer Look at Veteran Businesses

See how U.S. veteran businesses are sweetening the American economy with military experience and leadership skills

We’ve covered why hiring veterans is a smart move for businesses. Starbucks and …
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Five Ways to End Generational Stereotyping in Your Organization
5 days ago

Five Ways to End Generational Stereotyping in Your Organization

Here are five effective ways to address stereotyping at your business.

These days, the millennial generation is hyped, perhaps even more than baby boomers were hyped in the 1950s and 1960s.

As …
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Preparing for a Company Crisis: Protecting Your Business’ People, Assets, and Reputation
6 days ago

Preparing for a Company Crisis: Protecting Your Business’ People, Assets, and Reputation

A Conversation on Company Crisis Preparedness with former Boston Police Commissioner Ed Davis

Every business leader thinks and rethinks their business strategy, weighing the strengths, analyzing the weaknesses, pondering the …
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The 5 Ways Going Paperless will Help Your Business
6 days ago

The 5 Ways Going Paperless will Help Your Business

Is your business stuck in a “culture of paper”? The case of going paperless is not only worth it but essential.

Given that we’re now 17 years into the 21st …
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Is it Lack of Focus or Adult ADHD in the Workplace?
2 weeks ago

Is it Lack of Focus or Adult ADHD in the Workplace?

You may say, “I’m so ADHD”, but are you? When is it just a simple lack of focus due to stress or bad habits and when might it be ADHD?

We …
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What United Airlines’ Brand Taught Us About Creating a Branding Disaster
2 weeks ago

What United Airlines’ Brand Taught Us About Creating a Branding Disaster

A brand is more than just words or images or a logo or advertisements. It’s a strategic construct. It’s a promise and a relationship with its customers and ultimately how …
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Best Practices for Employee Monitoring
2 weeks ago

Best Practices for Employee Monitoring

It may raise eyebrows for several reasons, but here is why employee monitoring is a good practice for most companies.

The term employee monitoring can bring up a lot of …
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