Canadian Wine is taking the Asia Pacific by storm, and Sina Tahamtan, President of Canadian Wine Exporters, says you shouldn’t be surprised.
Sina Tahamtan is on a mission. His company is young, but it’s growing and evolving rapidly. He travels throughout Canada, and often to Asia, to meet with small and large business owners alike, keen on figuring out just what he can do for their products and their markets.
He’s built a strong network of players in Canada, and makes sure their products’ audience in Asia sits with rapt attention, anxiously awaiting the next shipment of Canadian goods in a variety unseen elsewhere in the world. Each shipment contains something new, delighting customers in the Asia Pacific and clients back home in Canada alike.
Sina Tahamtan deals in Canadian wine—and more recently, whisky and cider. The country, known more for its clichés of beer drinking and hockey, has seen incredible growth in the wine sector, and particularly regional and domestic wines; around a third of the wine Canada produces is consumed in the country.
Its wine is receiving praise, accolades, awards, recognitions, and winning more and more awards at international wine and spirits competitions than ever before. But Tahamtan, President of Canadian Wine Exporters, wants to share Canada’s boon with the world.
“Canada is producing some of the world’s best wines and spirits and we’re far from reaching our potential yet,” he said.
Canadian wine, he said, offers deeper refreshments, better harmony with food, and greater aging potential than many of the wines of the world. He attributed this to the ancient soils—including 12 meters of glacial clay and silt which have high concentrations of sugars, acids, and minerals that contribute to the quality of the growth.
Canadian Wine Exporters, just two years old, started with a prophetic beginning: drinks with a business partner. Joe Huang and Tahamtan—two men with a passion for entrepreneurial initiatives—had worked together on a real estate transaction that had gone very well, and became friends after business was completed. Over these drinks, Huang shared with his friend that he believed they could create a market in Taiwan for Canadian wine.
“We wasted no time and dove in head first,” Tahamtan said. “Instead of discussing the initiative ad nauseum and sitting behind our computers to formulate a business plan, we decided to get out there and visit wineries to understand their existing market landscape and how we could leverage our expertise to help them explore and expand through new sales channels."
The idea quickly became real. Tahamtan had the opportunity to buy wine, and CWE had the support from wineries in the area to infiltrate a new market—Asia Pacific—for them.
Within three months CWE was incorporated, $50k worth of wine from local wineries was bought, and its first export was sent out. Tahamtan then went to Taiwan, rented a warehouse and an office, and began what he does best—getting the word out. He hired a marketing assistant and paid for ads, signs, and billboards, sharing the bounty of Canadian wine with a region previously unaware of the delicious option.
Canadian Wine Exporters Ltd. (CWE) is Canada’s largest privately owned wine exporter, bridging the gap between suppliers of premium Canadian Wines and overseas buyers and investors. Showcasing Canada’s exceptional wine talents, CWE represents a diverse portfolio of award winning VQA wines that have consistently garnered phenomenal national and international reviews. Our company works closely with wineries to effectively expand and strengthen their presence within international markets while simultaneously developing sales channels and investment opportunities for foreign investors interested in importing exceptional Canadian wines and wine products.
Canadian Wine Exporters Ltd. is a 100% Canadian owned and operated company and a proud member of the Canada Brand program developed by Agriculture and Agri-Food Canada. Our company benefits from a robust business network within and outside of Canada in addition to having strong relationships with Canadian Embassies in foreign countries.
We provide wineries with a full suite of services ranging from marketing support, sales, export management/logistics and investor relations opportunities. By fully managing their export needs, CWE can ensure that wineries will have more time to focus on what they do best - producing world class award winning wines.
We invite all Canadian wineries to contact us to discuss brand and sales expansion opportunities through strategic export initiatives.
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Website - www.winecanada.ca