In this day and age, an online presence is vital for your business. Even if you have a brick and mortar store, you will probably still need an e-commerce site. Creating a site doesn’t need to be difficult to say the least, and if you want to find out more, simply take a look below.
Make Your Site Responsive
Statistics show that over 50% of people have made a purchase using their smartphone. Some even use smartphones when they are out shopping. If you want to make sure that you get the best result out of your store, then you need to do everything you can to try and launch your site and make it mobile responsive. If you are able to do this then you will certainly be able to come out on top.
Make your Site Easy to Find
You need to make sure that you have a domain name that accurately describes your business and the company name you have. You can even have multiple domain names that point to the same site if you want. Either way, if your site URL is complicated or hard to understand then this will ultimately work against you, especially when you look at SEO. If you want an example then do a Google search for a term such as “casino Sites accepting iDebit”. When you do, you will have a list of all the casinos that do, meaning they have done a good amount of work in making their site appear visible. If you search a term that relates to your site and the wrong URL for your site shows up then this needs to be addressed.
Put your Contact Information Above the Fold
If your business depends on people contacting you then you have to make sure that your contact information is above the fold. Your contact information should always be visible and ideally it should be at the top of your home page. If you can do this then you will stop your visitors from having to search for a phone number if they want to get in touch with you.
Make your Site Easy to Access
If you can, you need to limit your site’s navigation. If you don’t then your users may get confused about where they should be going or what you want them to do. If you want to stop this from being an issue, then you need to try and organize your pages properly. A search can often take your reader to a place other than the home page, so keep this in mind too.
Keep your Pages Uncluttered
If your site has far too much information, then it can be very difficult for your users to put it into context. Your reader will feel as though they are being overwhelmed and they are not going to be able to put everything in order. You need to make sure that the graphics and text that are on the page are as clean as possible. One way for you to keep it simple would be for you to cut the widgets. Sure, a Twitter feed may add to your site, but does it really add value? Or does it take up a good amount of space? The more you can take things like this into account, the better.
Of course, it’s more than possible for you to make the most out of your site if you follow these top tips so keep them in mind and always focus on making the right changes based on your goals.