Part of the reason TricorBraun can establish client supply chains
with little fuss is because of the strong relationships the company
maintains with its large network of suppliers. The TricorBraun team is
knowledgeable about the partnerships the company cultivates.
The company also employs a supply chain team specifically
dedicated to working with the supply base. This group of workers
puts programs in place that the sales teams can use to increase
understanding of the nature of the partnerships TricorBraun employs
This centralized group within the organization keeps partnerships
balanced, and also organizes meetings every couple of years
between the supplier base and packaging consultants at TricorBraun
to increase understanding, promote relationships, and to learn the
new trends of the industry.
“We organize meetings with the largest suppliers across the sales
team and the supply chain team to make sure everyone is on the
same page with the direction we’re taking the relationship,” said
O’Bryan. “And every two years, we invite all of our suppliers to our
annual sales meeting to showcase their latest capabilities.
“All of our packaging consultants
are required to attend, to glean
the information and continue to
improve the strong relationships
already in place.”
Acquisitions are a key strategy
for TricorBraun: since the
addition of private equity
to the organization in the
90s, 14 acquisitions have
been completed and the
new companies successfully
integrated into the business.
Recently, TricorBraun acquired
The Packing Design Group. The
business has a broad array of
capabilities in the closure side
of packaging, a market in which
TricorBraun is rapidly expanding.
World-class resources throughout the packaging development process