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thebossmagazine.com|
August 2016
SUCCESS
CATERING TO THE CUSTOMER
Every company’s goal is to make a sale, but don’t call TricorBraun’s
employees “sales people”. These “packaging consultants”
are knowledgeable beyond the capabilities of a normal sales
representative in their field.
O’Bryan shared that TricorBraun has expertise in what’s selling
in the marketplaces, how to get their customers’ products to
the market faster, where manufacturing locations can best meet
product demand, as well as the various add-on services the
client could include.
“There are a lot of details involved when bringing a package from
concept to a store shelf, and it starts with us,” he said. “When
our team members sit in front of the customer, they aren’t just
salespeople, they are consultants.”
TricorBraun and its packaging
consultants provide a myriad
of solutions to customers,
and continue to innovate as
new businesses introduce
new requests and problems.
Packaging consultants are
armed with the hardware—their
own portable device—and the
software—an iSales toolkit—
to guide customers through
the right conversations and
to the right decisions for their
businesses.
“There are a lot of details involved when bringing a package
from concept to a store shelf, and it starts with us.”
-Mark O’Bryan
Package design, engineering, and quality control are just part of the services provided