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thebossmagazine.com

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August 2016

SUCCESS

CATERING TO THE CUSTOMER

Every company’s goal is to make a sale, but don’t call TricorBraun’s

employees “sales people”. These “packaging consultants”

are knowledgeable beyond the capabilities of a normal sales

representative in their field.

O’Bryan shared that TricorBraun has expertise in what’s selling

in the marketplaces, how to get their customers’ products to

the market faster, where manufacturing locations can best meet

product demand, as well as the various add-on services the

client could include.

“There are a lot of details involved when bringing a package from

concept to a store shelf, and it starts with us,” he said. “When

our team members sit in front of the customer, they aren’t just

salespeople, they are consultants.”

TricorBraun and its packaging

consultants provide a myriad

of solutions to customers,

and continue to innovate as

new businesses introduce

new requests and problems.

Packaging consultants are

armed with the hardware—their

own portable device—and the

software—an iSales toolkit—

to guide customers through

the right conversations and

to the right decisions for their

businesses.

“There are a lot of details involved when bringing a package

from concept to a store shelf, and it starts with us.”

-Mark O’Bryan

Package design, engineering, and quality control are just part of the services provided