TricorBraun Corporate Office in St. Louis, MO
“This new strategic relationship brought two things to our business:
it brought in another round of innovative products for our packaging
consultants to show our customers, and it also brought more strong
relationships with innovative manufacturers,” shared O’Bryan. “The
acquisition was definitely a win/win for us.”
And while acquisitions have been a major avenue for growth, the
company is also focusing on organic growth as well. TricorBraun’s
SEED Initiative was introduced in 2013 to refocus growth efforts.
SEED stands for strengthen, enable, expand and diversity. It has
become a mantra for the company as it pursues organic growth.
In response to this initiative gaining growth, internal investments
were made, including the implementation of a new new ERP system.
Sales and operations teams in the field were reorganized to free up
packaging consultants to focus more on sales.
These are just a few of the many changes introduced through the
SEED Initiative. TricorBraun’s focus on growth—both organic and
through acquisition—is about creating new opportunities for the
company to sell against, but more important, more options and
solutions for customers.
“There are always opportunities
out there: it’s about pursuing
the right one at the right time,”
O’Bryan said. “Acqusitions are
just as important at organic
growth, and we’re always
looking for ways to expand our
services, our offerings, and our
“The best way to grow has
always been through creating
meaningful partnerships. From
our CEO down through the rest
of the organization, we all go
forward looking to build