6 / 10
BEST IN CLASS
LiuGong committed to taking its vision
of being a leader in the construction
machinery industry to a bigger audience.
To achieve this vision, the company
adopted an aggressive globalization
strategy in 2003.
Currently, LiuGong’s overseas business
accounts for more than 35 percent
of total revenue. Its rapidly growing
network includes more than 300 dealers
in more than 130 countries. With three
manufacturing bases in Poland, India,
and Brazil, Liugong is able to reach more
customers than ever.
LiuGong has become one of the
most internationalized companies in
China, setting an undisputed example
for Chinese construction machinery
companies aspiring to go global. It’s
global vision drives business expansion
and guides its people to work harder and
bring their talent into play on a broad
global arena. Its well made, designed,
engineered, and built equipment
is made at an affordable cost, and
features advanced add ons as part of its
standard priced machinery.
“North America is a critical market for any
top construction equipment manufacturer
and for LiuGong as well,” shared Mr.
Zeng. “If our plan is to become a world-
class player, we must be a player here. It
is one of the most demanding markets in
the world but we are committed to this
market and to providing our customers the
machines and service that they need.”
But LiuGong Construction Machinery
N.A., LLC., the U.S. and Canadian arm
of the company focused specifically on
wheel loaders, bulldozers, and excavators,
planted its roots in the U.S. at a
contentious economic time.
“We started our business in North
America in 2008,” he said. “The global
economy was tough at that time. But a
true industry leader does not deviate from
what they believe to be right no matter
how tough the situation is.
“They have the confidence to stand
out and the courage to make tough
decisions. Our strategy here is
growing market share through dealer
development. We are committed to
strong dealer partners to provide the
after sales support tailored to the market.
No matter how tough the market is, we
will thrive together with our dealers.”
5 |
thebossmagazine.com| February 2017