Previous Page  6 / 10 Next Page
Show Menu
Previous Page 6 / 10 Next Page
Page Background


LiuGong committed to taking its vision

of being a leader in the construction

machinery industry to a bigger audience.

To achieve this vision, the company

adopted an aggressive globalization

strategy in 2003.

Currently, LiuGong’s overseas business

accounts for more than 35 percent

of total revenue. Its rapidly growing

network includes more than 300 dealers

in more than 130 countries. With three

manufacturing bases in Poland, India,

and Brazil, Liugong is able to reach more

customers than ever.

LiuGong has become one of the

most internationalized companies in

China, setting an undisputed example

for Chinese construction machinery

companies aspiring to go global. It’s

global vision drives business expansion

and guides its people to work harder and

bring their talent into play on a broad

global arena. Its well made, designed,

engineered, and built equipment

is made at an affordable cost, and

features advanced add ons as part of its

standard priced machinery.

“North America is a critical market for any

top construction equipment manufacturer

and for LiuGong as well,” shared Mr.

Zeng. “If our plan is to become a world-

class player, we must be a player here. It

is one of the most demanding markets in

the world but we are committed to this

market and to providing our customers the

machines and service that they need.”

But LiuGong Construction Machinery

N.A., LLC., the U.S. and Canadian arm

of the company focused specifically on

wheel loaders, bulldozers, and excavators,

planted its roots in the U.S. at a

contentious economic time.

“We started our business in North

America in 2008,” he said. “The global

economy was tough at that time. But a

true industry leader does not deviate from

what they believe to be right no matter

how tough the situation is.

“They have the confidence to stand

out and the courage to make tough

decisions. Our strategy here is

growing market share through dealer

development. We are committed to

strong dealer partners to provide the

after sales support tailored to the market.

No matter how tough the market is, we

will thrive together with our dealers.”

5 |

| February 2017