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“When we started to research this as a viable
business model for Liaison, we realized that five or
six different companies can touch a box of produce
before it gets to its final destination. We are
eliminating the numbers of handlers. It’s definitely
a niche right now. We’re effectively cutting out the
middle man.”
This is a perfect reflection of what sets Liaison
apart from its competitors—the company has never
compared itself to others in the field, and it’s not
going to start anytime soon.
“We’ve always measured ourselves to our own
standards,” George Shoif said. “We have a business
model that works for our customers and that they
appreciate. We provide a personal approach on a
continual basis, and we’ll continue to see success
because of this.”
September 2016
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thebossmagazine.com|
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George Shoif, Vice President of Business Development