“We hit profitability just 10
months after establishing
our new U.S. headquarters.
We came in focused and
ready to collaborate, and
because of that synergy
we’re seeing great success,”
said Luis Perez- Codina,
Companies VP of Marketing
Perishable goods make up the majority of the
company’s business, and have since it was founded.
However, the marketplace is entirely different today.
From a time when produce was mostly grown and
distributed locally to the farm-to-fork trends of
today, the freshness of the product is key as it is
shipped further and further from where it’s grown.
“Our technology allows us to cut down on transit
time, increase traceability, and continually maintain
quality during transit,” shared Pérez-Codina.
“Our customers can see the temperature of their
shipment, as well as other real-time updates
Recently, Liaison Can./U.S. Logistics Inc. has
applied its new technology—specifically its
refrigerated fleet—and decades-old technology to
a new market: pharmaceuticals. Many medications
have to be transported at a very specific
temperature. Where perishables might have a five
to ten degree wiggle room, depending on the
product, some medicines can only be effective if
kept in a one or two degree range. With many of
the same requirements between perishable goods
like food and pharmaceuticals, Liaison had to do
surprisingly little before taking on their first pharma
“Medical providers are not expecting a transporter
to have these capabilities prior to requesting
them,” shared Shoif. “It hasn’t been a hard sell.
We’ve approached a few providers to get a
foundation in the industry, and the response has
been overwhelming. There are a lot of challenges
that come with the new marketplace, but we
are overcoming them with confidence and
Liaison’s Miami headquarters has provided
the company with a new potential channel for
revenue—a fresh produce division. The company is
now purchasing and selling fruits sourced from the
United States and Latin America. These perishables
make their way—via Liaison’s refrigerated trucks, of
course—all the way to Montreal.