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COLLABORATION

“We are expecting this partnership not only

brings new management opportunities directly

to Active, but will allow us to grow our range of

services and operations for other clients.”

“Imagine the latest fitness programming and

amenities that best accommodate busy,

everyday life,” said Bill McBride, Co-

founder, President, and CEO. “Now add

in reputable medical care, lifestyle

management and holistic support.

“We’re thrilled and positioned

to deliver this convenient new

model that integrates all

aspects of good health

and well-being, backed

by science, fun,

technology, and

service.”

Active has a core competency in managing all

aspects of fitness and wellness delivery and

has now gained a strong expertise in working

with the medical community—hospital

systems such as St. Joseph Health as well as

physician groups.

The partnership between Active Wellness and

St. Joseph Health began when the renowned

hospital system hired Active to manage one of

its medical fitness centers in Napa—Synergy

Medical Fitness Center owned by Queen of The

Valley Hospital.

As the organizations began to understand one

another, the two found their values and goals

of positively impacting the health, wellness and

fitness levels of the communities they serve

were just about identical.

St. Joseph Health later made a significant

minority investment in Active Wellness to

become an investor/owner in addition to the

strategic partnership.

“Having the third largest healthcare company

in the country as our partner gives us a unique

understanding of the changing healthcare

space and the opportunities for advancing the

role of fitness and wellness,” said Jill Kinney,

Co-founder and Chairman.

“The team has grown and gained a lot of

expertise in working with healthcare systems.

Our competency and skill set in managing

medical fitness facilities is now unparalleled to

anyone operating within our industry. We have

created a very strong core competency in the

medical wellness/fitness space.”

Although Active Wellness has been operating

medical fitness centers for many years, its

partnership with St. Joseph Health has allowed

it to develop new models that are a cross-over

from traditional fitness centers to corporate and

community wellness programs. Kinney believes

the company has just scratched the surface.

In addition

to its strategic

partnerships, Active

has been successful

in adapting to change.

The adoption of technology

has been historically slow in the

health club industry, despite its rapid

trajectory in nearly every other industry.

The downside of this is that the industry

is often behind the curve when it comes to

“Having the third largest

healthcare company in the

country as our partner gives us

a unique understanding of the

changing healthcare space and

the opportunities for advancing

the role of fitness and wellness.”

- Jill Kinney, Co-founder and

Chairman.

5

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thebossmagazine.com

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January 2017