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thebossmagazine.com

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January 2017

interactions that inspire personal health

journeys,” said Michele Wong, Vice President

of Client Services and Wellness. “We show our

partners how to make wellness programs fun

and engaging in a way that doesn’t feel forced

on our members.”

Through personal and technology-supported

interactions, Active Wellness knows that

delivering exceptional experiences that

truly engage broader populations is the key

to success.

The company saw an eight percent growth last

year, largely due to its procurement and design

services. Active Wellness and its team are

working with partners on everything from new

builds to refreshes of spaces

and equipment.

“We’ve helped our partners

look at new ways to utilize

space to deliver the best

aspects of traditional

fitness centers, while still

carving out more areas for

group training with a focus

on purposeful design that

as more recently has only

been seen in small boutique

studios,” said Wong.

“The addition of these

spaces is not only

a differentiator for our partners but an

opportunity to drive higher spend and new

membership models.”

In many cases, the design services have led to

the addition of new management contracts in

multi-tenant campuses where the company’s

partners are focused on bringing not only

unique fitness offerings to their tenants but

wellness services that integrate with on-site

medical providers.

Convenience, experience, and value are driving

consumer choice in this space, and property

managers are seeing the convergence of

fitness, wellness, and medical services as a

differentiator to improve tenant retention.

“We show our partners

how to make wellness

programs fun and

engaging in a way that

doesn’t feel forced on

our members.”

-Michele Wong, Vice President of

Client Services and Wellness

COLLABORATION