September 2016 |thebossmagazine.com
“People are the biggest commodity in this industry. It’s one of our
biggest challenges to finding good people to bring on.”
Industry connections, college interns, and hiring people out of
college have led to the stellar workforce at OCEANAIR, but there
are very few transportation programs at the university level.
Luckily, when this company hires, it often hires for life.
“We retain people for a really long time, decades even. And
we continue to make changes internally—like moving from an
assembly line way of completing orders to a door-to-door system
for our teams—that endear our employees to the brand.”
The brand saw the need to service customers in the best possible
way. So now, when someone is assigned a shipment, they oversee it
from start to finish.
“Passion is what sets you apart as leaders,” said Ed Kaplan, CEO.
“We employ the best—people who are passionate and self-
“This is a family-owned business in many ways,” Paul Falewicz, CFO
shared. “The feedback from our customers has always been that
they don’t feel like a customer, they feel like part of the
“So the difference makers
have to come from somewhere
else. Customers are looking
for a solution-driven approach
rather than a B2B transaction.
We build our solutions around
The brand and customers both
benefit from the high-tech
solutions, but as Paul Rawate,
Digital Marketing Manager
shared, the brand is truly
built through OCEANAIR’s
employees. The goal in-house
is to develop a culture all
members of staff can buy
into, so customer’s needs and
wants can be satisfied by the
company as a team.
“It’s very much a team concept
instead of a silo concept at
OCEANAIR,” said Kaplan.
From left to right: George Tsirogianis, Vice President, Corporate Accounts; Joe
Wyson, Executive Vice President, (Founder & Owner); Kelly L’Heureux, General
Manager, (Maine Office); and Pamela Davis, Account Executive; and Ed Kaplan,
Chief Executive Officer, (Founder & Owner).
ouse team at OCEANAIR Perishables.