When it comes to branded products, every business has to have them. They’re fun and easy to utilize in promoting a certain company ethos. However, there is a challenge behind the actual idea of getting these to production. While companies might want branded products, they might not be sure where to get them. The following is a guide on how to source and distribute branded corporate products to your customers.
Do Your Research
You will want to get an idea of what is out there. Some companies do it all. They find the merchandise, sort out the branding and put your logo on. This is the case with brands such as Good Things. This Australian company has gone through the leg work of finding great products and offer a range of promotional items like umbrellas, water bottles and even shopping bags. They also distribute T-shirts, mugs, and more.
The idea behind such services is that the price is inclusive of everything. That means they will arrange all of the artwork and empower the particular client’s brand. This is a great solution when it comes to finding an easy way to offer branded product to your customers. Then all you need to do is find clever ways to distribute them.
Make it a Party
Additionally, a lot of different corporations want to know how they can actually get the merchandise out there once they’ve ordered it. There are many ideas for this, such as to distribute them at events, parties, and even conferences.
It is however important that you match the product to the event you have in mind. For example if you’re hosting a summer party, it would make sense to hand out branded sunglasses to promote your company. You can also use such items to reward your customers. One such initiative is to encourage people to provide feedback on your product or service and in return they will receive a token of your appreciation in the form of a branded product, with the idea that this will encourage further brand loyalty.
You can even give the merchandise as holiday gifts to your own staff (although doing this in lieu of staff bonuses is not recommended!)
Whatever you do to get your stuff out there, don’t be afraid to be generous. The cost of production might be a little, but what you’ll get back in customer return will be worth it.
How Do People Feel About Branded Material?
Consumers have been trained since birth to recognize brands. The entire psychology behind branding was put in place because marketing works. If companies can sell a branded T-shirt for $1,000 that might otherwise sell for $20, then you have to realize that branding is everything.
Microarts Creative Agency has an interesting article about this concept. You don’t need to live with the notion that somehow people will see your branded merchandise as cheezy. On the contrary, they will enjoy picking up a mug with your company’s logo on it. They will take a sip and ponder about the time they got the mug for free. And then next time they need services in your arena, guess what name will pop into their minds?
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