Generating construction leads starts with positive exposure
Your company’s success in the construction industry is reliant on leads. No matter how good of a crew you put together, without a way to earn consistent work, your business will suffer.
The key to continuous productivity, meanwhile, comes down to not only generating solid leads but nurturing them so that your clients become repeat customers for life.
First and foremost, your construction company is going to want to have a strong website that looks sleek, is easy to browse, has features that promote communication, and showcases what your business has to offer.
You may also want to incorporate pop-ups into your website that ask to retain email addresses and other contact information, which can be helpful in both luring someone back and making communication easier on both ends.
Successfully utilizing lead magnets such as offering trial subscriptions, free samples, e-newsletters, and free consultations can also help you earn a potential customer’s contact information.
With that said, a strong website will only go as far as the number of eyeballs viewing it, making it important to focus on local SEO so that your site shows up first in search engines like Google.
If a potential client searches for ‘construction companies in my area,’ for example, you will want your business to be at or near the top of the list.
Ways to increase your local SEO include setting up your Google My Business page, using local keywords in your SEO, creating relevant content for your location and double checking that all of your business’ public information is accurate and up to date.
Another way for your business to gain favor and earn new clients is to have your existing customers leave positive reviews and testimonials. This helps show that not only does your company do good work, but it has been trusted by others before to do the job right.
While even the happiest of customers won’t always feel inclined to leave a review, there are ways to nudge them in the right direction, such as by running promotions where you offer a discount for leaving online feedback.
You will also want to create content that engages your website visitors and provides them with valuable information on what you do and why you do it. This could include incorporating a blog that answers frequently asked questions, sharing content on your company’s social media accounts, or photos of completed jobs.
Now that you have your website all set up and ready to go, you will want to take advantage of the contact addresses you stockpiled by sharpening up on your email marketing strategy.
One thing to remember with email marketing is you want to make sure you are sending the right content to the right people. If you send emails that are not relevant to the work a business is doing, it is likely that they will unsubscribe, thus cutting communication.
It is important to test and keep track of the emails you send, and which tend to be the most effective at earning a response. Paying attention to what you write in the subject line, what days of the week get the most responses and how often you send emails will go a long way in ensuring you get positive feedback and a high return on investment (ROI).
You may also be interested in investing in paid advertising, which has been shown to have an average ROI of 200%.
Strategically buying advertisements on websites like Google, Facebook, LinkedIn and YouTube can push your business to the front of the line and should result in higher traffic and an increase in clientele.
However, you will need to make sure you are advertising to the right people by paying attention to your keywords and understanding what demographic is most likely to see it.