Apple Unveils iPhone 13

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Prices remain unchanged from 2020

The changes are not as dramatic as last year’s reveal, but the iPhone 13 will have a CPU that’s about 50% more powerful than what the competition offers. At Tuesday’s Apple Event, CEO Tim Cook unveiled the latest iPhone model as well as a new iPad and iPad mini. Perhaps the biggest news is that Apple will keep starting prices for its latest gadget the same as 2020, when the iPhone 12 came out with 5G and a redesign from previous models.

The iPhone 13, which will be on preorder Sept. 17 and available Sept. 24, looks much the same as last year’s model but with a smaller Face ID notch and better battery life thanks to the A15 bionic CPU. A regular model should have 2.5 more hours battery life than the previous model, and a mini iPhone 13 will last about 90 minutes more than its predecessor.

There is also a new cinematic mode that allows users to change focus while shooting video. The new phones will start at $829 for a regular and $729 for mini. The latest iPad has an A13 processor and 12-magapixel front-facing camera for improved video call quality, a much more in-demand feature in the COVID era. It starts at $329 and has 64 GB of storage.

The Apple Watch Series 7 has a “crack resistant front crystal,” with a “more robust geometry.” The screen is 20% larger than the Series 6 and will start at $399. The watch and iPad are made from recycled aluminum.

For premium devices, the iPhone 13 Pro, with Super Retina XDR display, will start at $999 and iPhone 13 Pro Max will start at $1099. Devices purchased through cellular carriers will come with a $30 discount.

Apple Fitness+ streaming workout subscription will launch in 15 new countries and a three-month free trial comes with the purchase of an Apple Watch.

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