Instagram helps connect companies with consumers
Through a simple design and idea, Instagram quickly won people’s hearts. Since its launch in 2010, it has evolved into one of the most popular networks.
Instagram is also becoming an ever larger and more important channel for many businesses and it’s not hard to understand why it is considered a goldmine for companies. It’s one of the most effective and valuable marketing channels available as many entrepreneurs have recognized the potential that exists on the platform and learned to use it to their advantage.
In this guide, we offer a complete guide to mastering Instagram and helping your business increase its visibility on the web.
Clear Purpose and Goal
Starting with a clear plan makes the journey on Instagram much easier and less stressful because you always have your strategy to fall back on. A social media strategy is significant to achieve excellent results so we recommend that you create a special plan for Instagram. The possibilities with features such as flow, stories, reels, IGTV, live, highlights, and guides are endless if there’s a clear strategy.
Do you want to engage your target group, share knowledge or coach your followers? Is your goal to strengthen the brand, build relationships or strengthen your image as an expert? Formulate a strategy and let it reflect the company and this will help you work long-term with social media and Instagram as a platform.
Instagram is an extremely visual marketing channel for your business that provides an opportunity to build a loyal audience that grows with your business. If you want to build a strong and thriving brand, you must build your audience as well.
Create content that makes users want to spend their time on your account and read more. If you share interesting content, it will hopefully lead to more engagement. The engagement rate is one of the first areas you should focus on as it helps you track how involved your audience is with the content you post and how effective your campaigns are.
To increase engagement, you must first increase your following which is not always an easy task, particularly for small businesses and startups. But, there’s no need for panic as there are Instagram growth tools like Kicksta that can boost the number of your followers.
However, bear in mind that, while Kicksta can help you increase your following, their growth rate is unpredictable, so if you are considering using growth tools, make sure to do thorough research before choosing one that will get you real and engaged followers.
Publish Pictures Relevant to the Company
There are some themes that dominate Instagram business accounts – behind the scenes, product images, and the product in use. These three themes should be the main options for small business owners when they film, use and publish content on Instagram to attract the attention of potential customers.
Consumers want to see when the products are tested, marketed, used, and displayed. Other content may be considered irrelevant or out of date, and this may do more harm than good to the company.
Create relevant content, engage with your followers, and find a style that attracts consistent attention.
Use the Highlights Feature
There are Instagram Stories that disappear after 24 hours, and then there are Instagram Highlights that remain in your profile until you choose to delete them yourself. A perfect way to introduce visitors to your business is through Instagram Highlights.
You can show off your products, behind the scenes, convey your business idea, answer frequently asked questions and other interesting things that visitors may want to know. But remember to be consistent and not create too many highlights so that it doesn’t become chaotic. The purpose is to inspire and inform visitors so that they can quickly form an opinion about you and start following your account.
The advantage of Highlights is that it opens up for a much broader communication than any sentences written in your bio, although these two areas of course support each other. Also, remember to name your Highlights according to the type of content, and do not put too long names as Instagram cuts the text if it gets too long.
If you’re a company that still hasn’t started using Instagram, don’t sweat it.
It may first seem tricky to use Instagram and build a loyal and engaged following. But, if your brand has a visual story to tell and if you find the right approach, you will find this social media channel extremely useful and will see that there will always be a place available for you.