Devise an effective social media marketing plan with these steps
As of 2018, 3.196 billion people were using social media platforms. Hence, it’s a powerful tool for brands to connect with their target audiences, drive traffic to their websites, and generate more sales. Also, it’s a cost-effective way to expand your reach, increase your brand’s credibility, improve your search rankings, and boost your engagement rate.
Are you leveraging the power of social media yet? Are you struggling to design an effective social media plan? If so, here are three crucial steps to help you create a robust social media plan.
1. List Your Goals
Before you start designing a social media strategy for your brand, it’s crucial to list your objectives. It’s the most important step towards creating a strong marketing strategy for your brand.
A clear set of goals and objectives will help you focus on achieving them. The list of goals will also help you determine how to track and monitor the performance of your strategy. So, ensure that the goals and objectives are actionable and measurable.
How will you identify and set your marketing goals? Well, first, you need to understand the overall objective of your business. Then you need to understand the expectations of your target audience from your brand. Finally, you need to figure out how to leverage social platforms to achieve your objectives.
This will help you identify and set your social media marketing goals.
2. Analyze Competitors
To understand what is working and what is not; it’s vital to analyze your competitors. This will help you build a robust social media strategy. This gives you an opportunity to learn from the failures and successes of your competitors.
However, make sure that you don’t just copy the same strategies from your competitors. What may have worked for them may not work for you. This exercise is purely to learn the current trends of the market and customize their social media strategies according to the needs of your brand.
3. Identify Social Media Metrics
It’s important that you identify social media metrics as they will help you measure engagement and sales. It’s good to generate likes and shares, but it’s equally essential to monitor if they are resulting in sales or engagement.
So, here are some crucial social media metrics which you need to monitor closely:
- Engagement – Engagement is the total number of interactions on your content divided by the number of impressions. Monitoring the engagement of your content will help you understand the relationship between you and your audience. It reflects how well your audience understands and likes your content.
- Reach – The number of people who have seen your post counts as reach. It’s more important than ever to track and monitor the reach of your content. This will help you understand your brand’s reach.
- Clicks – This is the number of clicks your content gets on social platforms. Your audience may visit your website by clicking on your company logo, name, or content.
Hence, it’s vital to track clicks as it will help you understand the audience’s journey through your sales funnel. Additionally, it will help you learn what is the motivation or trigger for your audience to visit your website and make a purchase.
Do you want to learn more about the process of designing a social media marketing strategy in detail? If so, check out this infographic with three additional steps by UTM.io.