Establishing a successful partnership could depend on a well-written proposal
Running your own business can be a lot of work, especially if you’re trying to do everything by yourself. There are times when partners will truly be needed and a strategically planned partnership will help you increase your productivity and the goals you manage to achieve.
If you wish to try your luck with collaborations but don’t know how to approach someone, you will possibly need some additional help with your proposal. Here are some helpful tips to help you write a great collaboration proposal.
- Be polite and professional
One of the most important things to keep in mind when reaching out to a potential business partner is to be mindful of the way you write and the words you use. The way you approach someone can really determine the outcome of your proposal and you can gain a new partner just through the way you speak.
The key point here is to always stay professional and never lose your manners. Even if you are somewhat familiar with the person you are sending the collaboration proposal to, your point is not to become their friends but to win them over with an offer they will be tempted to accept.
Showing your manners and your professionalism can be simple as long as you remember that you are not superior to any other person in your field. Another good idea is to make sure you always keep your text free of any grammar and spelling errors as they can also decrease the readability of your text and make it look less well-written and professional.
- Talk about your business
After choosing your writing style, you will need to make the introduction to your proposal letter. It is always a good idea to start out by mentioning a few things about your business and its origins. Whether the other person is familiar with your brand or not, it will help them get a smoother transition into the main topic of the letter.
“Your achievements and failures in regards to your brand will show its history and reasons for existence. Talking about the origins of your brand will always motivate those you are targeting to want to participate in helping you make it an even bigger success”, advises Ruth Owen, Public Relations Manager for GrabMyEssay writing service.
- Make your proposal personal
The reasons why you started your own company could truly help showcase the hard work you have put and the dedication you have shown in regards to growing your business. Giving a more personal tone to your proposal doesn’t mean that it will seem any less professional.
On the other hand, you will be able to show just how much you care about making the right decisions for your company. By contacting this person, you are trying to offer them a way into working alongside you and making your business evolve and grow.
You can achieve this by talking about how much starting your company meant to you, how much you struggled in the beginning and what plans you have in order to make it a bigger success in the future. These will hopefully motivate your potential partner and make them want to have a part in your story.
- Explain their part in the partnership
Convincing the person you are writing to, to think about becoming a partner in your business is a task which will require some additional motivation. Apart from speaking about your own dreams and struggles in regards to the company, you also have to let them know about their part in this situation.
It is a good idea to start this section by talking about your strengths and about what the partner will be able to gain through this collaboration. For example, if your partner has a lot of experience in HR and would like to learn more about marketing, you can provide them with enough materials and experience through your line of work.
Each business has a different way of doing things and most business owners follow different tactics when it comes to attracting new customers, marketing their business and making sure everything works according to plan. By combining yours and your new partner’s working experiences, you will be able to make a bigger profit in a much shorter amount of time.
As your partner, they should know that their responsibilities towards the company will most likely be equal. You can even explain to them the aspects of the company which are weaker and that they could help enhance their knowledge on the matter. In any case, they should be able to get a basic understanding of what they should expect if they decide to accept your offer.
- Don’t make it profit-centered
Last but not least, another point you need to keep in mind is that talking too much about their financial profit through the collaboration and the overall financial benefit you both can expect will most likely have a negative effect on their opinion of you and your brand.
While the ultimate goal of creating your business and partnering up with someone is to increase your sales and therefore your revenue, it shouldn’t be the main thing on your mind. It is also highly likely that this isn’t the reason why your partner will accept the proposal.
You should mainly try focusing on explaining to them how much working experience in various fields they will be able to gain through this collaboration. You can also focus on their personal growth and the establishment of a professional relationship between the two of you, which will last for years to come. The financial profit will just be an extra beneficial outcome of this great collaboration.
Making the proposal hard to resist
Reaching out to a potential business partner is a big step from your side and it should be treated with respect by the person you are trying to attract. A business that works with more than one owner has higher chances of making it and will become more successful a lot faster.
All the tips mentioned in this post will help you find out a few ways on how you can make your proposal a lot more attractive to your potential partner. By using the right words and ideas, you will help them see this as a beneficial step for their career and finally decide to take on your offer.
Written by: Angela Baker
Angela Baker is a self-driven specialist who is currently working as a freelance writer at TrustMyPaper writing services and is trying to improve herself and her blogging career. She is always trying to discover new ways for personal and professional growth and is convinced that it’s always important to broaden one’s horizons. That’s why Angela develops and improves her skills throughout the writing process to help inspire people.