Webinars are an excellent way to reach your audience online, educate them, make sales, improve reach and website traffic, and build relationships with your target audience. However, what you do before holding the event to ensure it’s engaging and interactive significantly impacts its success rate. Here are five things to do before holding a webinar.
1. Decide whether to hold a free or paid webinar
Paid and free webinars have their benefits. Users consider paid webinars more valuable because they expect the information they pay for to give them valuable insights and make them more successful. They also see them as a chance to get ahead of their competition.
Paid webinars are an excellent way to target a defined audience because the audience you’re penetrating is smaller. You may be wondering ”how much should I charge for a webinar”? When pricing your webinar, consider the time you spent creating the event, how much your competitors charge, and the value you’re offering your audience.
Hosting a free-based webinar allows you to reach more people, resulting in more leads and bolstering long-term growth. It’s a good strategy for growing your business’s following in the long term. Free webinars get you in front of many potential customers as a thought leader and authority in your industry while contributing more to your brand’s growth. Weigh the pros and cons of paid vs. free webinars to decide the one to host.
2. Set your webinar goals and KPIs
Webinar goals are crucial because they show you what a successful event looks like. Understanding and setting webinar goals helps you develop a strategic plan surrounding them to guide you through your webinar’s success. Being clear about your objectives ensures everyone participating in the event grasps its requirements and expectations. It also determines your webinar’s ROI, helping you gain buy-ins from key decision-makers and stakeholders for future events.
Determine the webinar KPIs to track to get quantitative data showing whether you achieved your goals. Pay attention to email click and open rates, total registrants, comparative results, CTA conversion rate, post-webinar engagement, and more.
3. Identify your audience’s needs
Identifying your audience’s needs is crucial for a successful webinar. To target and meet your audience’s needs, determine their demographics, including income, age, education, and occupation. Identify their challenges and utilize your unique selling proposition (USP) to differentiate your product.
Conduct online surveys and polls or go through digital magazines, newspapers, and other materials that discuss topics relating to your products or services to identify audience needs. Social networks and support forums can also help you determine audience needs for your webinar presentation.
4. Find the best webinar speaker
Your webinar speaker can make or break your event. When looking for a speaker, consider their experience. Experienced speakers should be more comfortable, confident, and less scripted to keep the attendees engaged. You should also look at their expertise in your topic, time management skills, and availability for pre-webinar meetings and live events.
5. Promote your webinar
Promoting your webinar is the only way to get people to know about it and attend. Consider optimizing your landing page with all the webinar details, use webinar listing websites, leverage teaser videos, write a blog and promote it on your socials, use email marketing, send custom webinar invites, and implement email marketing to promote your event.
What you do prior to hosting a webinar impacts its effectiveness. Consider doing these things before holding a webinar.