Businesses need a lot of things before they can launch: staff, product, a business plan, funding, and workspace to name just a few. But every business also needs something a little more abstract.
A logo, while not being a physical object that assists you with creating your product, is still incredibly important for your future success. Let’s break down why this is.
Logos Are Your First Digital Impression
For starters, logos can serve as a kind of digital first impression for your online business. After all, when someone clicks on your website, the first thing they’ll see will either be your landing page, your logo, or both.
For example, the Nike logo, for all its simplicity, evokes a feeling of movement and athletic appeal. That’s an excellent first impression for a shoe brand.
A logo can communicate more than just a picture signature of your brand. Indeed, a logo can give a potential customer a snapshot of what you offer and your brand’s attitude or theme. If you need help to design your own logo, or perhaps you’re thinking of hiring a logo designer, this guide covers some of the key points to consider.
Logos Describe Identity
Logos can also be a little more detailed and help to describe your brand identity. For example, Apple’s logo both harkens back to its name and helps to showcase a kind of quirky independence that is, these days, inseparable from the brand.
This is the big reason why you can’t just have any logo. It has to be pertinent to your brand, theme, and target consumer since your logo will play a big role in how people perceive your company’s identity from the get-go (i.e. do they think your company is chill, professional, etc.).
Logos Build Your Brand Recognition
In the long term, logos can help to build brand recognition. One of the best examples are the McDonald’s “golden arches”.
No matter where you go in the world, people recognize the golden arches as the logo and symbol for the McDonald’s brand. That’s incredibly powerful as it helps remind customers about the McDonald’s brand wherever they go. They don’t even need to put the word “McDonald’s” beneath the arches.
If you want your brand to be instantly recognizable anywhere, you have to have a great (and unique) logo.
Logos Can Communicate Your Product
Sometimes, logos can be used to help communicate what your products or services are about. Take the Walt Disney Company’s logo, for instance. It’s a picturesque image of an enchanted castle with “Walt Disney” underneath. This perfectly encapsulates what Disney is about regardless of whether you’re talking about their movies, theme parks, or toys. It’s all about fairy tales and childhood fantasies.
If you pick a logo that successfully communicates your product or brand, people will know what you’re about the moment they see it without knowing anything else about your business. That’s great for pre-selling yourself to potential customers.
Logos Distinguish Yourself from the Competition
Lastly, good logos can help to distinguish your business from the competition, and every business has competition no matter the industry. This is more important than ever before since certain markets, such as tech or marketing, are incredibly saturated.
You have to make sure that your logo is memorable and distinct from the rest.
Ultimately, logos are critical for your success. That’s why it’s important you take the time and hire the right experts to make sure that your logo is as good as it can before your brand launches.