Every email user gets bombarded with tens of emails every day. As a result, many emails go unopened or get split-second attention from the recipient before moving on to other things.
The impact your email will have on the recipient in the split second they look at it will determine if they will give it another few seconds.
That means if you are getting less than the desired outcome from this effective yet cheap marketing method, there’s a chance the emails you are sending are poorly created or targeted. But worry not, as this guide offers tips to help boost your email marketing results.
Incorporate an Email Autoresponder
As your email list grows, the more overwhelming its management becomes. But it only becomes challenging if you do not have paid or free autoresponders to help you manage your email list.
An autoresponder is email automation software that sends out targeted emails based on triggers such as customer information or actions.
For example, if it is a brand new subscriber, the software will automatically send a welcome email, including a brief introduction of your brand and what it can do for them. Besides the welcome email, the autoresponder can also send a follow-up email based on the customer’s activities. For example, if it is a brand new subscriber, software like Klaviyo will automatically send a welcome email, including a brief introduction of your brand and what it can do for them. Besides the welcome email, the autoresponder can also send a follow-up email based on the customer’s activities, but you need to pay more for access to these features. Instead, you can check out other affordable Klaviyo alternatives that offer essential automations without the cost or hassle of switching.
For instance, if a customer’s reason for subscription was to get more information on your brand’s specific product or service, the autoresponder would not send a generic email. Instead, it will send a follow-up email addressing the customer’s specific needs.
Other uses include responding to customer queries and sending out timely and personalized emails based on a customer’s phase in their buying journey.
Ensure It’s Easily Readable
As earlier stated, it takes a split second for an email recipient to decide whether to spend some more time on an email or not.
The readability of your emails plays a significant role in determining whether or not they will continue reading, so you want to make your email as readable as possible.
Increasing the readability of your emails involves using the right font style and font size and breaking up your text into small blocks, at most three sentence-long paragraphs.
This type of formatting allows the reader to quickly scan the text to determine if it offers them value or not.
A customer will subscribe to your email list because they seek information about a specific product or service. If they don’t see value after scanning your nicely formatted email, they probably won’t read it.
From the start to the end, the content of your email should be all about addressing the reader’s needs. Avoid the niceties at the beginning of your email like “Hi sir, how are you doing” or “I understand you are busy, but.”
These niceties only serve to waste precious time that could be used to give the reader a reason to read on by addressing their needs. The more informative your emails are, the more your audience sees you as an authority in your field and the more likely they are to buy from you.
Include a Call to Action Button
It is never too early to include a call to action button on your emails. The CTA button doesn’t have to be aimed at making the customer make a purchase.
Instead, it can be something like finding more information if you are in the initial phases of your marketing journey, such as building brand recognition. After a customer clicks on the call to action for more information, they should access more information on your brand.
You may also want to add another call to action button on the more information content, but this time, set it to prompt the reader to make a purchase.
If you do not have a clear call to action on your email, your audience may not know what to do. And as a result, you will miss out on an opportunity to make a sale even when the customer may have been convinced about making a purchase.
Encourage Your Audience To Share or Offer Bonuses for Referrals
The larger your email list is, the wider your reach and, consequently, sales. One way to get a wider reach is by using your audience to net in more subscribers by encouraging them to share the content of your email with friends and relatives.
Customers tend to trust a product or service more if they get a referral from someone they know, meaning the leads you get from shares and referrals will be better qualified than those you gain organically. You have to ensure that your emails are easily shareable and readable from any device.
Also, the content in your emails has to offer value. Nobody wants to share information they feel doesn’t add value to the people they share it with. You can also use incentives such as bonuses and discounts for referrals.