Blogging is a crucial marketing strategy for businesses to reach their current and prospective customers. Regardless of company size, blogs allow leaders and content teams to give their audience a better understanding of their products, solutions, and brand. What’s more, it enables organizations to establish their authority within their respective industries – why their solutions matter and why their presence in the marketplace is integral.
A recent study shows that companies utilizing blogs as part of their content and social media models display a significant increase of up to 13 times in web traffic and revenue than those that don’t. From SEO optimization, omnichannel syndication, long tail, and targeted lead generation, to overall brand awareness boost, the multitude of benefits that organizations can reap are insurmountable.
Most importantly, blogs inform. Whether it tackles the latest trends or the hottest industry buzz, these long-form articles provide valuable insights to entrepreneurs, customers, and other industry professionals. Here are three 3 marketing blogs that you must read in 2023:
Voyantis
Voyantis, an Israel-based predictive analytics startup that helps businesses shift to LTV-based growth, regularly publishes blog posts to talk about actionable insights for growth and user acquisition marketing. One of their latest entries called Recession? Inflation? The global subscription box market is still thriving!, written by Ben Malka, Growth and Operations Manager, discusses the state of the global economy, how it affects businesses, and why the subscription box market thrives despite this series of unpleasantries.
It also uncovers the statistics that support why the global subscription box market is thriving, which is linked to a report by The Business Research Company. The study displays a market value increase from $72.91 billion in 2021 to $120.04 billion in 2022, and is predicted to hit $904.2 billion by 2026.
Some of their recent entries include:
- The best growth marketing posts of 2022
- You need to plan your marketing budget differently for 2023. Here’s why
- Top 3 SaaS marketing trends your growth team can expect in 2023
Unbounce
Unbounce helps its clients build landing pages (Smart Builder), craft high-converting copy (Smart Copy), and optimize their conversion rates (Smart Traffic). Harnessing their expertise in all things digital marketing, their blog highly reflects their industry knowledge and years of experience in helping companies hit their marketing goals with expert advice on conversion rates, copy, design, e-commerce, and campaign strategy.
Their latest entry called How small businesses are bouncing back in 2022 reflects on the tumultuous past couple of years in which organizations had to navigate and strategize for survival. From the economic downturn, and recession, to the post-pandemic pressures, Banafshe Salehi, Content Creator at Bounce, explores the factors that hold businesses back and how to stretch marketing efforts and budget with AI.
Some of their recent entries include:
- Boost your eCommerce strategy with these 10 affiliate marketing tips
- 8 Proven tactics to increase your social commerce sales
- Getting the Most Out of a Smarter Landing Page Builder—How a Business Makes More with Less
Copyblogger
Copyblogger is a software and training organization with more than 125,000 unique customers — and it was all done with useful content, smart copywriting, and solid products and services. Staying true to their niche, their team is dedicated to regularly publishing blogs and teaching people how to create valuable online content that attracts attention, drives traffic, and builds businesses.
One of their latest entries is called 5 Keys to Content Marketing Mastery in 2023, which dives into the nitty gritty of honing one’s content marketing skills. Sonia Simone, Founding Partner of Copyblogger, highlights the importance of deliberate practice, the hard work it requires, and the benefits it provides.
Some of their recent entries include:
Leave a Reply