Business websites and blog owners looking to make a profit off their websites know how important it is to generate traffic to their sites.
Either through ad clicks or affiliate marketing, user traffic to your website is how you earn from owning a website – thus begs the question – how do you generate traffic to your website?
Well, here are 12 answers to that question.
Consider Hiring an SEO Professional With Local Knowledge
Search engine optimization popularly known as SEO is a budding online marketing field.
It revolves around optimizing your content for google’s search algorithm in order for your website to pop up on the first page of the google search engine when consumers make a search.
As a business owner, you can opt to take some courses to get familiar with how SEO works – however, you’re better off hiring an SEO expert to handle your SEO needs for you.
It’s worth noting that you should only hire SEO professionals that are familiar with your company’s local area.
For instance, if your brand is based in Dubai and a large part of your website users reside there – then it is advisable to get your SEO services from a professional firm based in Dubai with the experience needed to bring your website to the limelight.
Writing Guests Posts
Another way to generate traffic to your business website is by writing guest posts. It’s a simple method that involves writing articles for other websites while inserting links that direct users/readers back to your page.
All you need to do is find a website that has similar content to yours, then you can offer to write articles for them with the agreement that you can place links back to your own website. This way you can generate traffic from their website.
Stay active on social media pages
In this age, we cannot deny the role social media plays in influencing market decisions.
It is important for your business to maintain a strong social media presence as it can help drive traffic to your website.
For instance, if you have a strong Twitter account you can post links and snippets of your articles on your page. It is a means of free advertising as social media like Twitter, Instagram and Facebook don’t charge you for posting your content.
Make use of advertisement
ADs are an important tool in popularizing your business website. However., making use of advertisements might cost you a pretty penny.
Placing online ads on google and social media like Twitter and Instagram would help you draw traffic to your website.
An advertisement campaign is a powerful way of generating traffic but whichever platform you choose to use has its pros and cons which you should consider before getting started.
One of the quickest ways to retain users on your website is by introducing email newsletters.
An email newsletter serves to keep your users engaged and up to date with whatever activity going on on your website. Bear in mind that your newsletters should be catchy and you should also be careful not to send them out too frequently so they do not pop up as spam.
Post Quality Content
One thing that would always keep users coming back to your website is good content. If you aren’t providing your users with content that is well-written and engaging you can’t expect them to keep coming back. Remember to keep your content niche appropriate – for example, HVAC websites should engage in HVAC-related content.
In fact, a lot of users would visit a business website again solely for the reason that their content was good.
If you are interested in generating traffic to your website you have to rank high on the search engine.
And one way to do this is to get quality backlinks. If reputable websites are linking your website as a source it helps to drive traffic to your site.
When users see that a popular, reputable website is linking your website they will be inclined to check it out.
Start an online community
You can also create an online community. This is a good way to keep your users engaged and coming back, offering features like chat boxes and Q&A opportunities on your website can help retain your get more users while retaining the current ones.
You can also make use of web apps like Discord to grow your website community and bring them closer together.
Write irresistible headlines
The first thing any user sees before clicking on a website is its headlines. Catchy headlines draw traffic.
Your headlines should be phrases that encourage people to open up your page to check the content out for themselves. Headlines are intricate and you have to get it done write as a bad headline can even drive away customers
Add social share
Another great way to boost the traffic on your business website is by adding social share buttons to your page.
When users have gone through an article, if they like it they often want to share it with their friends. In order to make it less stressful for them, introduce share buttons as they encourage others to check out your webpage.
You can also engage the services of an influencer to help you generate traffic to your website.
Influencers are a good way of getting more users for your website because they have a large following and as the name suggests their followers are often likely to do whatever an influencer tells them to do.
Use QR Codes
QR codes are a way of driving traffic to your website. Qr codes are interesting-looking barcodes that when scanned can direct a user to a website.
Which makes them a handy tool for anyone looking to generate traffic for their website.
You can print out your QR code and post them in strategic locations. However, you should note that the advertisement content surrounding your QR code has to resonate well with your target audience in order for traffic to flow in through this route.