How to get successfully started in content marketing
You’re making your beginnings in content marketing in 2019? That can be a bit overwhelming. Throughout the decades, content marketers have developed many strategies. They elaborated on them, used them, and then got rid of them because they no longer work. This is a category that evolves over time, so if you’re trying to learn its history, you’ll only get confused. But that doesn’t mean you shouldn’t get interested in it. By looking at the strategies that worked in the past, you’ll understand why some of them got abandoned and others still represent the golden standard.
Don’t get overwhelmed!
Yes, other content marketers have more experience than you. But new, fresh force is needed in all industries. You’ll be bringing new content marketing ideas and setting new standards when you become brilliant at what you do. Until that point, you have to start somewhere.
We’ll give you the most important content marketing tips that set you up for a good start.
10 Digital Marketing Tips 2019
- Learn the Basics
Start by taking a content marketing course online. The HubSpot Academy is a great learning resource for beginners.
- Make a Long-Term Plan
Content marketing is not something that works on a whim. You can’t go through essay writing service reviews, hire a writer to complete an impressive how-to guide for you, and call it done. The proper way to do this is through careful planning and an investment of time, money, and effort.
- Publish Only High-Quality Content
The days of publishing content for the sake of getting more text and keywords on your website are long gone. Today, people only have time for the best of the best, and the search engine tries to give them that. You need to create outstanding content whenever you’re getting something out there.
- Social Media Is Part of Content Marketing
Social media marketing and content marketing are two different categories of digital marketing, but they are closely intertwined. You want the content of your website to be shared on social media. You’re publishing content on social media, so it’s part of the content marketing strategy. This means you need to get your social media education, too.
- Invest in Paid Social Media Advertising
Adds on Facebook, Instagram, and other platforms will get your content noticed.
- Your Goal Is to Reach More Conversions
When you’re creating a new piece of content, you should have one goal in mind: increase conversions. You want the readers to subscribe to your email list, take a purchasing action, share your content on social media, or take any other action that’s important for branding and sales.
- Always Put Your Audience First
Although content marketing is all about getting your content to rank high in Google search results, you’re not writing it for the search engine. You’re creating it for your audience. You should focus on targeting real problems and delivering real solutions.
- Find Your Voice
All content marketers are following the same tips. They have the same goals and try to please the audience. In such a tough competition, you have to stand out. Find your voice and let it shine through everything you write.
- Track the Results
You have to know what works and what doesn’t.
- Make Your Content Easy to Find
Yes; keywords are still useful. But you only want to target the essential ones. When you make your content easy to find through search engines, you’re not done. You have to organize it at your website, so your visitors can browse across categories and use the search bar to find what they need.
That Wasn’t So Hard
These general tips are simple enough to follow. They may seem too general, but those are the basics you start with. When you start discovering your own voice, it will lead to a specific approach. The basics will keep your foundation strong, and you can start adding the details that make it special.
The most important thing about being a content marketer is the learning process. It never stops! What worked in 2018 doesn’t necessarily work in 2019. What works today might not be relevant a year from today.
You learn, you test, you shift things up, and you learn some more. That’s how things work in content marketing.
In the above-listed tips, you’ll find the golden standards that work for everyone. It’s the minimalistic approach to content marketing that gets you started. From there on, you’ll build up. You’ll adjust your strategy depending on the needs of your audience and the unique message that you want to deliver.
Written by: Connie Elser
Connie Elser is an academic writer and content marketer. She’s been in content marketing for five years and she keeps discovering surprising methods to include in her practice. Connie often shares content marketing tips through her blog posts.